Fox — the 1990s: Kids still watch The Simpsons, so sorry but no, you can’t brand your homebrew Duff Beer.
Fox — today: Kids don’t really watch The Simpsons anymore, so sure, Chile, go ahead and brew up some Duff Beer.
Fox has for years fought off unauthorized replications of products in The Simpsons’s universe. Especially Duff Beer, Homer Simpson’s fictional drink of choice, whose licensing Fox has argued in court would be “detrimental to children.” Unlicensed versions have been pulled off the shelves in Australia, Germany, and Colombia, among other countries. In Chile, Fox once filed an intellectual property complaint leading Chilean police to seize contraband Duff Beer bottles by the tens of thousands.