Cartoon Culture

Wanna Buy A Jay Ward Blanket?


If you think the animation business is tough, try selling blankets.

Michael Marrer of Brackney Hills Knitting obtained a licensing agreement with Classic Media for Rocky & Bullwinkle & Friends and Dudley Do-Right knitted products. He knew this would be a niche market, but he’s been surprised to see just how difficult it would be to sell them. He wrote me me for some advice:

We are very frustrated in finding ways to get the word out. To date we have not had any inquiries about them. So … how to reach the Rocky & Bullwinkle fans out there? We are working on some
sweaters to be released this fall, plus we have a Wossamotta U design coming for blankets too. More character designs will come out once we see some sort of action in the marketplace.

Not to be a shill, but these look pretty cool to me. I’ll probably pick up a Peabody and Sherman wrap for those cold winter nights. But I have no idea how one sells blankets.

However, I recommend to anyone with products like this to try advertising right here on Cartoon Brew. Everyone interested in obtaining blankets like these is probably reading this blog.