As a follow-up to Amid’s post yesterday on Disney’s Pinocchio trade ad, David Lesjak (who runs two of the best Disneyana blogs on the web: Toons At War and Vintage Disney Collectibles) sent us this double page trade ad from 1932 (click thumbnails below to read at full size).

“Attached is an ad which appeared in the October 1, 1932 edition of the Motion Picture Herald. I downloaded the images a long time ago from Steve Geppi’s Diamond Galleries “Scoop” e-newsletter. It shows that as early as 1932 Walt Disney was publicly providing the names of those who worked at the Studio, even going as far to list the names of the women who worked in the “Tracing and Painting Dep’t,” as well as staff in the “Reference Library” and “Music Library.”

Interesting to note the copy running along the bottom of the ad: “To produce a single Mickey Mouse or Silly Symphony requires full time of this organization for two weeks.” Only two weeks? In each department? Animation alone took three or four weeks, even then. Can anyone clarify what that line meant?

Jerry Beck