Ever wanted to know what it’s like to run the most high-profile entertainment company in the world — or, more to the point, what it takes to get there? If so, Masterclass.com has the product for you. The online education platform, which hosts paid-for video lessons with celebrities and leading professionals, is bringing on Bob Iger, chairman and CEO of The Walt Disney Company.
Billed as Iger’s “first-ever online class,” the series of videos will impart key lessons the executive has learned throughout his 14-year tenure at the company. As the blurb puts it: “From managing risk to leading with courage and optimism, Disney CEO Bob Iger teaches you the strategies behind his leadership.”
The class is broken down into 13 pre-recorded lessons (accompanied by a downloadable workbook). Each one focuses on a different aspect of Iger’s career or philosophy, covering such subjects as day-to-day time management, the art of negotiation, the launch of the Disney+ streaming service, and his M&A strategy that has resulted in Disney’s ownership of Pixar, Marvel, and 21st Century Fox.