What better time to protest Hollywood’s woeful treatment of animation and visual effects artists than on the film industry’s biggest day—Oscar Sunday. Tomorrow afternoon, between 1pm and 4:30pm, there will be a demonstration at Hollywood Blvd and Vine Street demanding more equitable treatment of animation/VFX artists. The event organizers have also rented a plane that will circle the Oscars between 3:30 and 4:30pm carrying a banner urging a VFX union. Over 200375 people have already confirmed their attendance on the event’s Facebook page.

The instigating event of this renewed interest in artists’ rights has been Rhythm & Hues’ bankruptcy, which makes little sense considering that the work R&H produces is among the best in the industry and responsible for a significant portion of Hollywood’s profits:

Life of Pi (Fox) and Snow White and the Huntsman (Universal) together grossed almost a billion dollars worldwide. Rhythm & Hues Studios, the company that brought Richard Parker to life and created the bulk of the visual effects for these two Oscar nominated films, has just declared bankruptcy. Many of the artists who worked nights and weekends to create those effects are out of work and unpaid for weeks of work (including nights and weekends) on new tent-pole films for the same studios, Fox and Universal. It’s time for change!

A round-up of protest coverage can be found on VFX Soldier.