The marshmallow candy Peeps is getting the animated feature treatment. Christine and Mark Holder of Wonder Street acquired the film and tv rights and are producing. David Goldblum is writing the script and producing alongside Wonder Street.
The feature described as being in the spirit of Trolls-meets-Smurfs, following a ragtag group of Peeps who set out on a cross-country journey to attend the celebration Peepsfest in Pennsylvania. Bethlehem, PA is where the company Just Born Inc. produces the candy, as well as a growing line of Peeps-related merchandise.
Keith Domalewski, Just Born’s director of marketing and consumer engagement, said: “Peeps Chicks and Bunnies have been ingrained in American pop culture for nearly seven decades due to their instantly recognizable shapes and fan-favorite marshmallow taste, making them the perfect characters to bring to life on the big screen… We hope the new Peeps film spreads sweetness to families across the country and provides inspiration for fans to express their ‘Peepsonality’ in new ways.”
