In this new, chaotic age of streaming services, release dates and marketing campaigns have become a thing of the past. Now, studios randomly decide to release films at the drop of a hat.
Paramount revealed a big surprise this afternoon by announcing that it’ll launch Rumble on December 15. The Paramount Animation title, which had previously been slated as a theatrical release, has been rerouted as a streaming exclusive on Paramount+.
Directed by Hamish Grieve, Rumble was not planned for release this year. After pandemic-related delays, the studio had last said it would release the pic on February 18, 2022. No reason has been given for the new date and release strategy, but one could surmise that Paramount felt it would benefit more by having a new kid-friendly animated film available on streaming during the holidays when families will be eager for new content to watch at home. The earlier release date should also please the new regime at Paramount Animation, which will no longer have to worry about an already completed film that probably doesn’t fit into their own plans for the division.