A new TV commercial promoting Sony’s raunchy animated feature Sausage Party is designed as a spoof of the television programs that Walt Disney hosted in the 1950s and ’60s.

Actor Seth Rogen, who conceived and co-wrote Sausage Party, appears in the commercial as a Disney-esque figure and engages with Frank, the hot dog lead that he voices in the film. Watch it below:

Sausage Party will open on August 12. A work-in-progress version of the film that screened last March at SXSW was well received by most who saw it.

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