Wile E. Coyote Shades David Zaslav In Looney Reddit AMA

To promote the theatrical release of Coyote vs. Acme, the famously silent Looney Tunes star participated in an AMA on Reddit’s r/movies, answering questions about his career, his relationship with the Road Runner, and the Warner Bros. executive who nearly prevented audiences from seeing his latest movie.

In keeping with tradition, Wile E. delivered his responses through images of himself holding signs. The format produced several interesting and occasionally thought-provoking exchanges, but one obvious highlight came when a user asked: “Rumor has it that David Zaslav was paid off by ACME to cancel your film; what is your opinion on this?”

Wile E.’s response was an image of the coyote glaring at the camera while holding a sign that read, “It’s a limited number of signs,” pulled from a scene in the film when Mr. Coyote first meets his eventual attorney Kevin Avery, played by Will Forte.

A very on-brand and wonderfully restrained answer, it carried some extra bite given the history of Coyote vs. Acme. Warner Bros. Discovery announced in November 2023 that it would shelve the completed film, reportedly to claim a tax write-off instead of releasing it. The decision sparked an unusually fierce backlash from filmmakers, animation workers, fans, cast and crew, and even politicians, with most of the ire directed at Warner Bros. Discovery’s CEO. Those familiar with the project had every confidence that director Dave Green’s film was one worth fighting to save.

Warner Bros. eventually allowed the filmmakers to seek another distributor, and Ketchup Entertainment acquired the movie in 2025. Nearly three years after it was nearly erased, Coyote vs. Acme hit theaters worldwide last weekend, finishing in fifth place among all films at the global box office with a $23.9 million opening frame.

Many critics have praised the film’s surprisingly emotional core and the way it explores failure, perseverance, and purpose. The AMA maintained that spirit in some of Mr. Coyote’s more thoughtful responses. One user brought up the recent viral story of a real coyote successfully catching a roadrunner and asked how it felt to see another member of his species accomplish the feat that has eluded him for decades.

Wile E. responded with some unexpectedly healthy advice: “We cannot judge our worth on the work of others.”

The comment section also covered many of the logistical questions raised by his extraordinarily long career. Fans wanted to know how he affords so many Acme products, whether years of catastrophic falls have damaged his back, what keeps him motivated, and whether his relentless pursuit of one unusually lean bird has become a sunk-cost fallacy.

Others, ACME we suspect, attempted to lure him onto shakier legal ground by asking for his thoughts on OSHA, artificial intelligence, Pepé Le Pew, and the current job market for electrical engineers.

After spending decades being flattened by faulty ACME products, Wile E. has finally turned his misfortune into a starring vehicle, and, judging by this AMA, he isn’t wasting the opportunity to get in a few well-placed shots at the people who once tried to bury it.