As we’ve discussed in the past, conventional wisdom about distributing a short film on the internet is to keep a film offline until its festival run is completed. That strategy might have made sense a decade ago, but it’s a recipe for failure in today’s social media-driven online environment.
But what’s the alternative?
Short of the Week, a website that specializes in distributing online shorts, published today what we consider to be the definitive resource on publishing a film online in 2018. The core concept of the piece is “Be Everywhere All At Once,” a strategy that advises to distribute a film on as many different online platforms as possible, and to compress the time between a film’s festival and online premieres (or possibly, even do it all at once).