Illustrator Rob Loukotka’s ACME Corporation Kickstarter project is worth writing about for many reasons besides the fact that he’s trying to raise money. Here’s what it is: a poster of every Acme Co. item used by Wile E. Coyote in his futile pursuit of the Roadrunner. There are 126 items represented on the poster from the 43 Coyote and Roadrunner shorts that director Chuck Jones was personally involved with between 1949 and 1994.
The project wouldn’t be as noteworthy if not for how successful it’s been. Loukotka has currently sold over 2000 posters for nearly $70,000, and there are still five days left in the campaign. He is careful not to mention the Roadrunner, the Coyote, Warner Bros. or any of the cartoons in his poster. He also benefits from the fact that most of Acme products in the Chuck Jones cartoons are quite generic.
Nevertheless, Loukotka is walking a legal tightrope. He is mass producing merchandise based on a corporation’s intellectual property. If this was just a collection of random items with the name Acme on them, no one would ever buy the poster. It’s only because of the role these invented Acme items have played within a series of animated shorts that they are recognizable and of interest to the general public.