When Jace Cooke and Alex Chung founded Giphy, they simply wanted a convenient platform for sharing and searching GIFs. But now, Giphy, which launched in Febrary, is reaching beyond its search engine origins and aims to serve as a tool to empower artists and animators.
The first round of features to roll out on Giphy over the coming month are built to serve GIF makers rather than consumers. Artists will have dedicated URLs, making their work easily accessible for fans. When embedded on another blog, each GIF will include a coded block that shows the creator’s name. That’s right, no more stumbling onto a great GIF on Tumblr and wondering who created it. “I want Giphy to be what Vimeo is for videographers or Soundcloud is for musicians,” co-founder Jace Cooke told Cartoon Brew.
Cooke invited several notable GIF makers to launch artist pages, including animator Frank Macchia (see GIF below) and wildly popular Tumblr GIF artist Matthew DiVito (aka mr. div). The next step will be providing GIF makers with uncapped uploads—Tumblr, for example, has a maximum upload of 1 MB per GIF. Eventually, artists will have personalized dashboard with analytics for tracking where their GIFs are being shared. “I want to lend more credence to GIFs, give them a wider audience and open up the possibility of monetization for artists,” adds Cooke.