JibJab Pushes Into Children’s Entertainment With StoryBots

StoryBots could pose a major challenge to old children’s media institutions like Disney and Nickelodeon. Instead of doing what other content producers have done in the past, which is to sell a show to a network, JibJab is redefining what children’s entertainment can be in the 21st century and attempting to fundamentally reshape the long-established distribution models of children’s entertainment. Their savviness with monetizing Web content over the past decade leads one to believe that they may actually be able to pull off their ambitious goals.

The initial StoryBots launch includes five separate products:

StoryBots Starring You StoryBooks: A free iPad app that enables parents to create personalized, animated eBooks that include their child’s name and face in the stories.

StoryBots Starring You Band: A free video series on the web that allows parents to insert their kids directly into music videos and jam out alongside the StoryBots.

The StoryBots ABC Jamboree: A collection of 26 one-minute, foot-tapping music videos designed to help kids recognize the sounds and shapes of the letters of the alphabet.

The StoryBots Activity Center: A place on StoryBots.com where parents can download and print over 100 free coloring, tracing, mazes and word finds to – ironically enough – help get their kids off of the computer and back to the kitchen table with crayons and pencils.

The StoryBots Beep & Boop iPhone app: Turns learning good behavior into a game kids love, bringing old-school reward chart systems into the 21st century. Parents give kids BEEPs for good behavior and BOOPs as reprimands. Parents can use the app to create goals and prizes to motivate and celebrate their children’s achievements.

Much of what the Spiridellis brothers have planned for StoryBots can’t be announced publicly yet, but I can say that their plans are impressive. The ABC Jamboree is an excellent example of what makes StoryBots such a unique endeavor.

JibJab is hiring talented animators from around the world to create content for StoryBots, and giving them freedom to animate the StoryBots characters in their own styles. The end result is animation that is not only educational, but also fun to watch for all ages. Just a few of the artists and studios involved with StoryBots so far include Alla Kinda (Spain), Rubber House (Australia), Animade (UK), Chris Garbutt, and Estudio Ronda (Argentina).

Here are two of the ABC vids by Max Winston (letter L) and Nate Theis (letter N):

There’s also a StoryBots Tumblr with behind-the-scenes artwork from the various StoryBots projects being developed.