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Licensing

Tom and Jerry products Tom and Jerry products

Warner Bros. Discovery Marks Tom & Jerry’s 85th Anniversary With Slew Of New Licensing Deals

Expect to see a lot more of this classic cat-and-mouse duo in 2025.

By Amid Amidi | 4 months ago

Care Bears Unlock The Magic Care Bears Unlock The Magic

Care Bears Rightsholder Cloudco Acquired By Canadian Private Equity Firm Ivest

The company hopes to exploit the Care Bears IP in much the same way Mattel has done with Barbie this summer.

By Jamie Lang | 2 years ago

‘Spider-Man,’ ‘Paddington,’ ‘Smurfs’ Rightsholders Talk Adapting IP For Modern Audiences

Industry executives discuss how decades-old stories don’t always work with contemporary standards of representation, storytelling, and relatability.

By Ryan Gaur | 2 years ago

South Park

Paramount Files Countersuit Against Warner Bros. Discovery In Their Ongoing Battle Over ‘South Park’ Streaming Rights

Paramount says WBD owes them more than $50 million in back licensing fees for content sent to HBO Max.

By Jamie Lang | 2 years ago

South Park

Warner Bros. Discovery Sues Paramount For An “Illicit Conspiracy” To Circumvent $500M ‘South Park’ Deal

WBD says Paramount used “verbal trickery” to circumvent the terms of their 2019 agreement.

By Jamie Lang | 2 years ago

Netflix, Walmart

Netflix Opens Digital Merchandise Shop At Walmart

Ever wanted a “Cocomelon” cuddle pillow?

By Alex Dudok de Wit | 4 years ago

"Demon Slayer The Movie: Mugen Train"

Lucky Helmet Agency To Rep Select Aniplex Of America Titles, Including ‘Demon Slayer’ Movie

The agency will work on licensing and merchandising around the hit anime title, which comes out in North America early next year.

By Alex Dudok de Wit | 4 years ago

First New Popeye Content In Over A Decade To Launch On Youtube

Popeye is making a comeback.

By Amid Amidi | 7 years ago

King Features Signs Over A Dozen New Licensing Deals For Betty Boop

Betty Boop merchandise is expanding into new international territories and new merchandise categories.

By Amid Amidi | 7 years ago

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