Licensing Archives | Cartoon Brew

Warner Bros. Discovery Marks Tom & Jerry’s 85th Anniversary With Slew Of New Licensing Deals

Expect to see a lot more of this classic cat-and-mouse duo in 2025.

The company hopes to exploit the Care Bears IP in much the same way Mattel has done with Barbie this summer.

Industry executives discuss how decades-old stories don’t always work with contemporary standards of representation, storytelling, and relatability.

Paramount says WBD owes them more than $50 million in back licensing fees for content sent to HBO Max.

WBD says Paramount used “verbal trickery” to circumvent the terms of their 2019 agreement.

Ever wanted a “Cocomelon” cuddle pillow?

The agency will work on licensing and merchandising around the hit anime title, which comes out in North America early next year.

Popeye is making a comeback.

Betty Boop merchandise is expanding into new international territories and new merchandise categories.