Lucky Helmet, a new L.A. agency focused on commercializing entertainment brands, has added a new client to its growing roster: Aniplex of America, which will soon release the hit feature Demon Slayer: Kimetsu no Yaiba the Movie: Mugen Train in the United States.
Here are the details:
- Lucky Helmet will represent select titles released by Sony-owned Aniplex of America in North America. Its first task will be to “support and expand upon the licensing and merchandising efforts” around Mugen Train, which the distributor is due to release with Funimation early next year.
- Mugen Train has been a runaway success in Japan, grossing around $300 million in two months; it is on the cusp of becoming the country’s highest-grossing film in history. The manga spin-off has also performed strongly in overseas territories where it has come out, including China and Taiwan.
- Marc Harrington, founder of Lucky Helmet, said in a statement:
Demon Slayer’s box-office success overseas, in the middle of a pandemic, is nothing less than extraordinary. We are incredibly excited to have the opportunity to support Aniplex on its licensing and merchandising efforts in North America, and we are confident that the film will further excite fans, and that there will be great potential for new licensing partners across many categories.
- Harrington launched Lucky Helmet last month to help entertainment creators, producers, and IP holders — especially in the kids’ sphere — develop their content into franchises through licensing, merchandising, and other ventures.
- His agency has already signed Ireland’s Cartoon Saloon, with which it will work on the studio’s recent feature Wolfwalkers, its series Puffin Rock, and the upcoming spin-off Puffin Rock — The Movie.
- Prior to setting up Lucky Helmet, Harrington worked at Dentsu Entertainment USA, Marvel Entertainment, and Paramount Pictures. He also set up consultancy agency Genuine Character, through which he worked with the likes of Dreamworks Animation and Electronic Arts.