Hearst-owned King Features, the worldwide licensing agent for Betty Boop proprietor Fleischer Studios, announced over a dozen deals in new territories across the globe, and the character’s first entrance into new categories such as sportswear, fine arts, and home decor.
In recent years, King has rebranded the evergreen 88-year-old cartoon icon into “Modern Classic Betty,” starting with a signature shade developed by Pantone called “Betty Boop Red,” and followed by apparel from Zac Posen, lipstick from MAC cosmetics, and partnerships with Moschino, Lazy Oaf, A Bathing Ape, Jean Paul Gaultier, Supreme New York, Lancome, and Yves Saint Laurent, among others.
Most recently the Grim Natwick-created character was used for a design challenge on an episode of Project Runaway All-Stars, and the plus-sized women’s brand Torrid launched a new collection, Betty Boop x Project Runway All-Stars.
