Hamster Squaredance

Hamster Squaredance is one of the more visually distinctive music videos I’ve run across in a while. It was created for the musician Mr. Hayday by New Zealand-based Laurent Antonczak and Patricia Burgetsmaier. The lengthy description of the project on their Vimeo page does leave me slightly confused though:

The framework of “Hamster Squaredance” explores an aesthetic and conceptual relationship of rhythm and narrative by developing a new visual approach for displaying on small screens, mainly iPHONE. Furthermore “Hamster Squaredance” explores a new narrative structure (short-duration, screen limitations, narrative synchronised with music) and reinterprets the aesthetics of computer game industry from the early 80s into nowadays trend. While using basic, modular and simple graphics, which denote the early stage of computer development and its graphics, it develops yet highly crafted visuals, using the most advantageous elements of photography, illustrations and mix-media technique.