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“Heart,” A Music Video That Moves Unlike Any Other “Heart,” A Music Video That Moves Unlike Any Other

This Japanese music video for group_inou‘s “Heart” by AC部 is pretty incredible. I can’t find any information in English about the directors, but they appear to be a Japanese collective comprised of three artists. If you know more about them, please share.

Some would argue that the video is incredible for all the wrong reasons–trippy, creepy, freaky!–but the unorthodox style works because the directors sell us their vision with complete conviction. In an animation world where everybody strives to make characters move according to established rules and principles, it’s refreshing to see animators betray every convention of the natural world–even if that vision is at odds with the “correct” way of animating. It’s always exhilarating when an animator establishes their own rules of movement and has the ability to execute those ideas with clarity and skill. AC pulls off that feat in “Heart.”

Below is another piece of animation by AC:

(Thanks, David OReilly)

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Amid Amidi

Amid Amidi is Cartoon Brew's Publisher and Editor-at-large.

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