J.J. Sedelmaier Speaks J.J. Sedelmaier Speaks
Old Brew

J.J. Sedelmaier Speaks

HOGAN’S ALLEY #11 had a terrific interview with commercial director J.J. Sedelmaier, who’ll be a special guest in San Diego this week (see Jerry’s post below). The interview has just been posted online HERE and it’s a great read. J.J. makes many thoughtful points throughout the chat, such as the following:

But at any time, there were dreadful things going on with literature, design, everything. If you’re talking about craftsmanship, there are blanket statements you can make about things like this. If you buy a better house, it’s going to be better made. But there are plenty of houses that weren’t so great, too. I will say that today people have a low interest in taking the time to do a good job. We live in a fast-paced society that is obsessed with making money, and there is a level of quality that is sacrificed as a result. The way that decisions are made and corporations are structured doesn’t set a tone for being able to do good work or to have one person who is executing a vision, and this goes into filmmaking, advertising and so forth. Decisions are often made by committee, there’s a lot of testing, and this slowly but surely whittles away at any sort of strong, single vision.

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