No Experience Necessary

Here’s a TIME MAGAZINE story about Imagi, the Hong Kong studio that’s producing the animation for the upcoming DreamWorks TV series FATHER OF THE PRIDE. Until a couple years ago, the company’s primary business was manufacturing artificial Christmas trees but now they specialize in animation. PDI animator Raman Hui, who is overseeing the animation in Hong Kong, says the studio’s lack of experience is refreshing because “They say, ‘Tell us how to do it.'”