Non-Surprise of the Week Non-Surprise of the Week
Old Brew

Non-Surprise of the Week

So, ANT BULLY tanked. The Warner Bros.-distributed, Tom Hanks-produced film collected a meager $8.1 million (estimate) from 3,050 theaters, or as Box Office Mojo puts it, “the weakest start ever for a high profile computer-animated feature.” I’d predicted this film would flop back in June and I think most everybody else in the industry had similar feelings about ANT BULLY’s prospects for success. WB, however, had been expecting a stronger opening for the film. Warners distribution exec Jeff Goldstein commented yesterday about the film, “It’s much less than what we had wanted. The marketplace is crowded. The kids have been bombarded.”