Crowdfunding has yet to prove itself as a reliable source of funding for new animation concepts, but filmmakers who have a well established style or who want to fund an existing property are continuing to find success. The latest major beneficiary of a Kickstarter campaign is the young Japanese animation studio Trigger, which is using Kickstarter to fund the next installment of its animated property Little Witch Academia, created and directed by Yoh Yoshinari. This spring, they released the first Little Witch Academia short with English subtitles on YouTube, where it has gathered nearly 800,000 views:
Their second Little Witch Academia short was to have been 20 minutes long, but they started a Kickstarter asking for $150,000 to expand the episode by 15 minutes. They achieved that goal in under six hours. After three days, the total raised is $348,789 from 4,487 backers, and there are still 27 days left in the campaign. If they hit their new stretch goal of $500,000, they will release an audio commentary, a ‘making of’ documentary, soundtrack and art book.