Fifteen years after premiering on Nickelodeon, Avatar: The Last Airbender has still got it. The anime-flavored fantasy show was the most watched kids’ animated series on Netflix in the U.S. last year, according to research by The NPD Group.
Second on the market research company’s chart was The Boss Baby: Back in Business, a spin-off from Dreamworks Animation’s popular film. Anime classic Naruto was third; The Legend of Korra, a follow-up to Avatar, came eighth.
Notably, Back in Business was the only Netflix exclusive in the top ten (and it was produced by Dreamworks, not in-house). That isn’t wholly surprising, as Netflix originals are still far outnumbered by licensed content on the platform. It will be interesting to see whether the proportion of exclusive shows in this chart increases as the streamer ramps up its animation production.
