Motion graphics platform Lottiefiles has raised $37 million in Series B funding. The company plans to use the extra capital to expand its operations and better cater to its growing user base.
What is Lottie? A Lottie is a JSON-based animation file format that allows artists to send their work across platforms as easily as they might with a static asset. Lottiefiles are small compared to PNG or GIF files, allowing them to be easily migrated, but still capable of being scaled up or down without pixelation.
Where are Lotties being used? A Lottie animation can be played on any web or mobile device and can include smart settings which allow for interactive animation. The company claims that “the majority of today’s most-downloaded apps, popular websites and platforms” are using the open-source format.
