Following its acquisition of Dreamworks Animation, NBCUniversal is beginning to incorporate more of the DWA brand into its theme parks.
This summer, Universal Studios Hollywood will launch the DreamWorks Theatre, where it will present its premier attraction, Kung Fu Panda: The Emperor’s Quest. Created and produced by Dreamworks Animation and Universal Creative, The Emperor’s Quest tells the story of the morning of The Emperor’s Great Feast of Heroes, during which Po embarks on a mission to deliver the rare and precious Liquid of Limitless Power to the palace.
The multi-sensory attraction will introduce, according to Universal Studios, the
“first-ever integration of interior projection mapping designed to engulf guests in 180 degrees of immersive adventure.” Developed by Universal Creative, the technique will depict a series of immersive scenic designs that will transform within the interior space.
The desired effect, which will be enhanced with fully-articulated seats that pivot and swivel in tandem with the 180-degree action, is for audiences to feel immersed in each environment as if it were an actual set and not a projection.
The attraction will use seven Christie 4K Boxer Cinema Projectors and 360-degree surround sound audio, and features an original music score by Germaine Franco.
The newly constructed building that houses the Dreamworks Theatre (concept image below) is inspired by Mission revival architecture, and includes a box office ticket seller booth staffed by a three-dimensional Pinocchio character asleep on the job. The interior of the theater will house a collection of 36 Dreamworks movie posters, 20 award statuettes won by the studio, and a collection of maquettes of the characters from The Emperor’s Quest.