Following its acquisition of Dreamworks Animation, NBCUniversal is beginning to incorporate more of the DWA brand into its theme parks.
This summer, Universal Studios Hollywood will launch the DreamWorks Theatre, where it will present its premier attraction, Kung Fu Panda: The Emperor’s Quest. Created and produced by Dreamworks Animation and Universal Creative, The Emperor’s Quest tells the story of the morning of The Emperor’s Great Feast of Heroes, during which Po embarks on a mission to deliver the rare and precious Liquid of Limitless Power to the palace.
The multi-sensory attraction will introduce, according to Universal Studios, the
“first-ever integration of interior projection mapping designed to engulf guests in 180 degrees of immersive adventure.” Developed by Universal Creative, the technique will depict a series of immersive scenic designs that will transform within the interior space.