Cocomelon plushes and Ada Twist, Scientist notebooks are among the products populating Netflix Hub at Walmart, the streaming giant’s first digital storefront with a national retailer.
The branded shopping hub features merchandise from some of Netflix’s most popular shows, animated or otherwise. Other series represented at launch include Stranger Things, Squid Game, and The Witcher.
“[D]igital platforms and streaming sites are now the pulse behind emerging trends,” writes Jeff Evans, Walmart U.S.’s evp of entertainment, toys, and seasonal, in a blog post announcing the venture. “At Walmart, we recognize the importance of bringing those trends directly to our customers and fast.”
