After a 25-year run, Canada’s only dedicated linear cartoon channel Teletoon will stop broadcasting on March 26.
Corus Entertainment in Canada announced yesterday that it will rebrand two of its linear kids’ tv channels, with the existing network Teletoon set to become Cartoon Network beginning March 27 and the current Cartoon Network rebranded as Boomerang.
According to Corus, the changes are part of a larger plan to shake up its kids and family offerings in Canada. The company recently launched Teletoon+, a multi-platform streaming service aimed at young audiences. That streaming service will continue in its current form, keeping the Teletoon name and brand alive after the network rebrandings.
Jennifer Abrams, svp programming and multiplatform at Corus, explained in a release: “Staying true to our loyal fans across generations has been our top priority as we reimagine the future of our kids’ networks. By partnering with Warner Bros. Discovery Inc. and strengthening our portfolio of brands across linear platforms, Stacktv [a Corus-owned streaming channel], and Teletoon+, we will usher Cartoon Network into a new stage of hilarious comedy and edge-of-your-seat action – all while keeping the Teletoon legacy alive in the digital space.”
The new Cartoon Network, formerly named Teletoon, will air shows from Cartoon Network Studios, Warner Bros. Animation, and Corus’ own company Nelvana. Key titles set to air on Canada’s new Cartoon Network include Total DramaRama, Teen Titans Go!, and The Amazing World of Gumball, and DC Super Hero Girls.
Canada’s current version of Cartoon Network will be rebranded as Boomerang. Much like the Boomerang networks that are already airing in other parts of the world, it will carry catalog content based on established properties such as The Tom & Jerry Show, The Powerpuff Girls, Jellystone, and Total Drama Island.
Drew Robinson, vp of content distribution for Corus, added: “The combination of Cartoon Network and Boomerang delivers the best in fun and exciting animated series mixed with a robust video-on-demand offering for young kids and tweens alike.”
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