Canadian media company Corus Entertainment has announced that the world’s first ever 24-hour Adult Swim channel will debut in Canada on April 1, 2019. It’s probably not a coincidence that Canada became just the second country in the world to legalize marijuana last October.
The new channel will feature Adult Swim’s original animated and live-action series including Rick and Morty, Robot Chicken, Tim & Eric’s Bedtime Stories, and The Eric Andre Show, as well as acquisitions like Fox’s Family Guy, Bob’s Burgers, and American Dad for a round-the-clock slate of mature comedy content.
The expansion of Adult Swim in Canada is an extension of Corus’ long-term partnership with Turner, which launched Adult Swim in the U.S. back in 2001. The dedicated Adult Swim channel in Canada will mirror its American counterpart in both programming and brand voice. New series will be delivered in Canada day and date with the U.S. year-round.
The new channel will be a rebrand of Corus’s Action channel. The Adult Swim program that currently airs on Cartoon Network Canada and Teletoon at Night will all shift over to the new channel, while Cartoon Network Canada and Teletoon will shift their focus to family-friendly programming 24 hours a day.
“We’re thrilled to bring the unique Adult Swim experience to viewers in Canada,” said Daniel Eves, svp of tv networks, Corus Entertainment. “Adult Swim rounds out our specialty portfolio with its one-of-a-kind programming, and strengthens Corus’ presence as the leader in specialty entertainment in Canada.”
Among the upcoming projects to debut simultaneously on Adult Swim in Canada and the U.S. will be the quarter-hour animated series Lazor Wulf, created by Henry Bonsu and executive produced by Bonsu, Daniel Weidenfeld (China, IL), and Carl Jones (The Boondocks). Bento Box Entertainment is the studio behind the show.
Due to a recent organizational shifts at Warnermedia, Adult Swim (as well as Cartoon Network and Boomerang) are now part of the company’s single Global Kids & Young Adults business and will be overseen by Kevin Tsujihara, the chairman and CEO of Warner Bros. Prior to this, the brands had operated with relative autonomy from their Atlanta headquarters, a holdover from the network’s Turner days.