The first time this site wrote about the game Cuphead, back in December 2013, we titled the post, “If the Fleischer Studios Made a Videogame in the 1930s, It Would Look Like Cuphead.”
It’s fitting then that King Features announced this week that it will represent Studio MDHR’s Cuphead for licensing. King Features, a unit of The Hearst Corporation, also handles North American licensing activities for Betty Boop and Popeye, two of the most popular Fleischer cartoon series. The company will work to find licensees who will use Cuphead for action figures, apparel and accessories, co-branding and cross-branding initiatives, direct-to-retail programs, giftware, novelties, social expressions, social gaming, and slot machines.
“King Features continues to grow its licensing division, and Cuphead is a fantastic fit with our portfolio of classic characters,” said Jarred Goro, North America director of licensing for King Features. “As cutting edge and totally cool as this video game is for today’s gamers, it’s remarkable that its creators have taken their inspiration from the classic cartoons of the 1930s, particularly those of Fleischer Studios.”
