Oreo “Wonderfilled Anthem” Directed by Martin Allais

If there’s anything that can both dazzle my senses and make me crave Oreos, it’s this 90-second animation for Oreo’s new “Wonderfilled” campaign, directed by Martin Allais and his production company Studio Animal. Animated to a jaunty tune performed by Owl City, the spot is filled with wonderfully stylized animation, a fantastic sense of design, fun transitions, and eye-popping colors from beginning to end. And much like the classic commercials of yesteryear, it makes me WANT to buy the product it’s selling.

CREDITS
Global Marketing Communication:  Jill Baskin
Brand Marketing Director: Janda Lukin

Agency Credits
Chief Creative Officer: Joe Alexander
Group Creative Director: Jorge Calleja
Creative Director: David Muhlenfeld
Creative Director: Magnus Hierta
Senior Art Director: Brig White
Planning Director: John Gibson
Managing Director: Steve Humble
Senior Broadcast Producer: Kathy Lippincott
Broadcast Producer: Heather Tanton
Broadcast Junior Producer: Caroline Helms

Production Company: Studio Animal
Director: Martin Allais
Producer: Maria Soler Chopo
Illustration: Martin Allais
Storyboards: Martin Allais
Animatic: Pere Hernández, Javi Vaquero, Matt Deans
Animator: Pere Hernández, Javi Vaquero, Pablo Navarro, Dani Alcaraz
Tracing and color:Ezequiel Cruz, Macarena Ortega, Eva Puyuelo, Joel Morales
Compositing: Santi Justribó Martin Allais

Music
Music (performed by): Owl City (Adam Young)
Voiceover talent: Owl City (Adam Young)
Original Music and Lyrics: David Muhlenfeld (English Major, LLC)


  • http://twitter.com/CartoonPalooza Joseph Patrick

    Here’s a commercial that makes me believe world peace can be achieved by sharing oreos. Thanks for sharing!

  • noisynoise

    I remember seeing another version of it on tv last night, but it focus on the vampire more and done with cgi.
    Does anyone know if Studio Animal did that one as well?

    • http://twitter.com/Dokeck Dolo Okecki

      It was other studio, the video is on catsuka but its not so great.

    • Blake

      The 30 was done by LA based Royale http://www.weareroyale.com

  • Dana B

    Ha, that was great. Made me smile :)

  • Mike Scott

    Just watched an Oreo advert twice in a row. Success. Great.

  • Jimbo2K7

    Autotune!!!!! Aaauuuugh!

    Animation is very cool though. Took me back to the 60′s.

  • christy

    that song makes me want to hurl, but the animation is really nice.

  • Jen Hurler

    This and the other new animated Oreo commercials are great! Hope more companies go this route and generate more business for us (and less eyesores on TV for us as well). So fun.

  • Shazbot

    Absolutely charming!

  • messy1a

    Hydrox must be spinning in it’s grave.