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This Raptor Vs. Bullfighter Battle Carries A Powerful Message

The words ‘powerful’ and ‘impactful’ are thrown around so frequently in the world of advertising that they’ve been rendered meaningless, but here is an ad that may be worthy of such boastful terms. Notably, too, the spot derives its impact almost entirely from the use of a cg animated character.

The spot — English version below — was commissioned by FLAC (Federation of Leagues Against Corridas), an anti-bullfighting organization in France:

To date, photorealistic cgi has been used largely for entertainment purposes, but this spot points to its possibilities as a tool for advocacy on social and political issues. It is also a good example of how a debate can be reframed creatively through the use of animation, and how an emotional appeal on a real-world issue can be made through the use of an animated character.

Jean Michel Drechsler directed the spot at Paris cg/vfx shop Unit Image. The agency behind the concept was BETC.

The goal of the campaign is to stop bullfighting across France, which is already banned across much of the country, but remains a government-funded sport in certain regions of France.

  • Andres Molina

    Man, that is some really sick things these monsters do to those poor bulls.

    https://uploads.disquscdn.com/images/8fa463b3c642a6986e778aef4bfe2504ebbbda78959d83c27c700817021c6d98.png

  • WOW

  • Always hiding behind tradition and culture.

  • Elsi Pote

    Thinking that one of the countries that supports “bullfighting” (like the bull had any chance to begin with) has one of the best talent pools in animation/fx, has to be the best example of irony so far.

    • minkiu

      Sorry I am failing to see the irony (like we had any chance to choose were people is born).

      I was born in Barcelona, and as far as I can tell most of the people I know are against bullfighting, and most precisely the people who are artsy, so again I am not seeing​ the point of your comment.

  • Tomm

    Great commercial
    And I hope it’s effective with its message.
    Bullfighting is just one of the most visible ways in which animals are routinely exploited for human entertainment or as part of our food and cosmetic industry worldwide.

  • Daikuma Forest

    OMG.

  • Mark Brackney

    I get it, but, at the same time, that’s clearly a “Jurassic Park” Velociraptor (Hell, it even looks like ‘Blue’ from “World”), and not even a real animal. Real Velociraptors were only the size of turkeys, and were covered with feathers, plus their hands were supinated, which meant the palms faced inward, and were capable of grasping, instead of having pronated (palms facing down) ones. Paleontologists have known this since 1924 and 2007, when the animal was first discovered in Mongolia, and proof Velociraptors were covered in plumage, respectively.

    A much better candidiate would’ve been either the truely gigantic Utahraptor, or the recently described Dakotaraptor, both of which were roughly the size of a grizzly bear.

    Keep in mind, though, that both were, more than likely, covered with feathers, as well (art by Mr. Joschua Knuppe on DeviantArt). https://uploads.disquscdn.com/images/21209e3c2e8e168b118f7e944e6f0ce0a742334e9fba2e94f171c62c11d711d1.jpg