whiteisforwitching whiteisforwitching

White is for Witching Trailer

White is for Witching

I’ve linked to a number of animated book trailers in recent months, and the trend appears to be growing. In the overcrowded fiction marketplace, these trailers are a smart way of standing out from the pack and allows publishers to turn audiences on to books they may have otherwise not heard about. The latest book trailer I’ve found is for the book White is for Witching by Helen Oyeyemi. The trailer can be seen on the book’s website WhiteisforWitching.com. The spot’s illustrations were created by Jon Klassen and animation/compositing work was done by Julia Pott.

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  • Sues

    It’s like if Saul Bass did a trailer for Tim Burton!

  • Viridis

    Guaaaaaagh. That trailer was so very, very creepy. Which means it’s done it’s job, as my interest is now piqued and I am officially freaked out. I shall have to keep an eye out for this one.

  • Wow.

    That certainly did the trick. I’m going to get that book.

    Creepy, with good atmosphere… the tearing away and uncovering of plot hints I thought was a good visual metaphor for a horror/mystery sort of novel. Great idea.

  • genevieve

    Amazing. It’s great seeing Jon Klassen’s style with an eerie take!