World Wildlife Fund PSA by Stephen Watkins

Stephen Watkins, repped by Melbourne’s XYZ Studios, created “Tick,” a stylish PSA for the World Wildlife Fund. The piece, set to Fleet Foxes’ “White Winter Hymnal” (which has its own animated music video too), makes effective use of digital animation and CGI to create a hand-crafted feel. The agency behind the piece, Leo Burnett Sydney, gave the following brief to the filmmaker:

Sometimes it’s hard to get people to support a cause because they think, ‘I’m just one person, what can I do?’ We wanted to show individuals how their support can have a direct and positive effect on Australia’s natural environment. So we took the universal symbol for pledged support, the ticked box, and we animated it. Then that ticked box joined forces with hundreds of other animated ticks and they built habitats around some of Australia’s precious native animals so they can survive.

(Thanks, Tony Sykes)


  • http://goldenagecartoons.com Matthew Hunter

    That’s a really cool piece. Cool band too, the Fleet Foxes’ album is really a work of art in itself.

  • The Masked Avenger

    I support the WWF every Friday night on payperview!!!!

  • Jed

    Nice, and I like the music. Though the lyrics are rather dark (kids heads falling off, their blood turning the snow as red as strawberries, etc) for this type of ad. Didn’t anyone at the agency listen closely?

  • FALLEN-ANGEL

    Jed i think you missed something in your translation…

    I was following the pack
    all swallowed in their coats
    with scarves of red tied ’round their throats
    to keep their little heads
    from fallin’ in the snow
    And I turned ’round and there you go
    And, Michael, you would fall
    and turn the white snow red as strawberries
    in the summertime

  • Izzy

    I love this ad. I like watching it, I like listening to the song, and it makes me want to give WWF money. Therefore, it’s a total win all round for them.