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DreamWorks Animation Launches Children’s Publishing Unit

DreamWorks Animation has announced the launch of DreamWorks Press, an in-house publishing operation that will produce digital and print books based on their popular properties like Kung Fu Panda, Madagascar, and Shrek, as well as upcoming films like B.O.O.: Bureau of Otherworldly Operations. The new division will also create titles based on DreamWorks’ AwesomenessTV and Classic Media portfolios. Classic Media, which includes Waldo, Gumby, Casper the Friendly Ghost, Lassie, and Rocky & Bullwinkle, could be a particularly rich source of child-friendly material.

The division will be headed by Emma Whittard, a children’s publishing veteran who spent eight years at Disney, and “supported by” DreamWorks Animation’s head of franchise, Shawn Dennis who previously oversaw publishing for the American Girl franchise.

Prior to DreamWorks Press, DreamWorks licensed publication rights to other publishers. This new unit will align them closer with Disney, which oversees publishing projects through an in-house division. “Owning and developing this [publishing] capability in-house will give us an unprecedented platform to expand the worlds of our most beloved characters as well as introduce families to new characters from within our library,” Dennis explained in a press release.

The Perseus Books Group will handle sales and distribution through its Publishers Group West unit, with the first of the DreamWorks Press titles hitting bookshelves in time for the 2014 holiday season.

  • Taco

    I hope this will mean that those talented artists locked away in production might also get a chance to branch out & do more narrative illustration, story book & comic work (some already do), even if it means they have to sell their art & soul out at the company store. It’s smart diversification by DreamWorks & hopefully will mean some interesting works & more variety that just their over priced *The Art of (insert film:_________)* books.

    • Woo Hoo

      Dont count on it. Im sure they’ll be handled by an “outside agency” just like the awful posters are.

  • Dave

    [Comment removed by editors. Per our commenting guidelines, “Defamatory, rude, or unnecessarily antagonistic comments will be deleted.”]

  • Pedro Nakama

    Hopefully all of this new work will stay in this country.

  • KnoxB

    What they need to do is accept submissions from independent writers and publish them. Don’t limit themselves to their own trademarks