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Box Office ReportPixar

Mexico Is Going Loco For ‘Coco;’ Film Is On A Record-Breaking Pace

A positive sign for Disney-Pixar’s Coco: the film performed even better in its second weekend in Mexico than its first.

Coco grossed $10.4 million in weekend two, up 12% from its $9.3 million debut frame. After 10 days in theaters, the film has amassed a bulky $27.6M, more than any other animated film has ever earned in Mexico at the 10-day mark.

It’s still too early to tell if Coco, directed by Lee Unkrich and co-directed by Adrian Molina, could become the highest-grossing animated feature in Mexican history, but it’s certainly a possibility. Ironically, for Coco to achieve the record, it would have to dethrone another film directed by Unkrich: Toy Story 3, which earned $59.4M in 2010.

Coco’s only theatrical market right now is Mexico. The film opens in the United States and abroad on November 22.

The major success of an animation film in any country is always a great thing, and Coco could have an energizing effect on Mexico’s local animation industry.

Back in 2008, a similar situation happened in China. The global success of Dreamworks’ Kung Fu Panda became a rallying call for the Chinese animation industry, motivating Chinese producers to elevate their game and produce higher-quality content that better reflected their own culture. Ten years later, the Chinese animation industry is still in growth mode, continuing to develop and expand at frenetic pace.

While there were other factors beyond KFP that led to China’s animation boom, Mexico’s animation industry has been on a similar – if more modest – development track, and the country is poised to have an animation renaissance of its own. Coco will play a role in that, arriving at just the right moment in the country’s animation development, and the film will do a lot to inspire young Mexicans to join the animation industry.

  • ike

    […] Coco could have an energizing effect on Mexico’s local animation industry. […]

    This would be amazing!!!

  • Dustin Koski

    If this is a hit in America it’s going to be a complete surprise for me. I’ve heard very little enthusiasm for it, and just about every discussion I’ve heard can’t go two posts without mentioning Book of Life.

    • Sant

      It helps that the two films are very different. They share similar setups (day of the dead, main characters aspiring to be musicians against family’s wishes), but their themes make each one of them stand out on their own.

    • Split Loafer

      Coco is a very emotional story that Book of Life never reached. Coco addresses it in a very funny gag when the logistics to solve the core problem are solved in 5 minutes, but the emotional obstacles are what the movie truly tries to solve.

      • Bo Man

        That’s interesting I have yet to see Coco but I loved Book of Life!! I thought it was very emotional but hey to each his or her own! :)

    • Barrett

      I think the vast majority of the filmgoing public either never even knew about The Book of Life or forgot about it by now. Those of us in the animation bubble and the opinions floating around within it do not represent the rest of the audience well. I’ve been hearing about Coco since before Book of Life even came out, and know some people who worked on it. Yet when I mentioned to the movie to two different non-animator friends, they said that they’d literally only heard about it over the past few days, and didn’t even know it was from Pixar. If anything, this movie will be a sleeper hit once the ads and word of mouth hit the masses. It will not something people will ignore,

  • Anthony Dwyer

    I live in Mexico and just saw it last Friday. It is an excellent movie one of the best animation movies I have ever seen.

    • Strong Enough

      you never seen Perfect Blue

      • Jorge Ferretiz

        Haha nice answer

      • Gustavo Arias Méndez

        I saw Perfect Blue, and the statement that “…one of the best animation movies I have ever seen” still applies.

        • Strong Enough

          If you saw perfect blue you wouldn’t even place coco on the same level

  • Gibran Espinosa

    “Coco could have an energizing effect on Mexico’s local animation industry…”
    Agree with that! I hope Mexico will find its own way to a great animation industry!

  • Split Loafer

    We need to talk about this movie!!! It’s really something. My co-worker who is not sentimental at all and not a fan of Disney movies (cannot differentiate from Pixar), admitted to breaking down during the movie. Pixar knows what it’s doing.

    • Roca

      Just because a movie can make you cry doesn’t make it good (necessarily). In fact im tired of Pixar always going for the tears. I will watch UP but I always skip the beginning because I find the sentimentality way over the top.

      • Split Loafer

        True. Yet is quite the ride, and fun to boot.

      • Netko

        That’s like saying that a comedy isn’t necessarily good just because it makes people laugh. I wish more movies nowadays allowed themselves to be sincere and sentimental, rather than trying to be all cynical and emotionless just because some people in the audience aren’t willing to invest themselves into a movie on that level.

        • Bo Man

          Agree but if only if that is not the end goal of the movie itself. It can be a byproduct as there are many sad elements to certain movies but as long as it serves the story and character dev

          • Netko

            When making something you generally end up deciding what kind of impression you want a movie to make on the audience. If you want something cynical and emotionless, you work towards that. If you want something weird and stylized, you work towards that. Same with it being sentimental. Of course a movie needs to know how to play its cards right, but there are still key differences in the ways that you choose to depict the subject. I’m just tired of movies that force themselves to be cynical, that feel the need to mock what they’re doing or throw in some self-conscious comment. Why wouldn’t a movie want to make you cry? What’s wrong with that? This isn’t even about quality, The Good Dinosaur tried aiming for tears but it was garbage so of course it didn’t work. You can’t just put some sad music in and think that will do the job, but you also can’t put in fart jokes and think that you have a laugh-out-loud comedy on your hands.

          • Bo Man

            Very true and yes i’m tired of the overly cynical movies as well that act like their too tough for you to cry as well as the overly sentimental that have the sad music in every scene haha!! The fart jokes are what I fear in the new Gnomio and Juliet dear lord XD

          • Barrett

            Animated features started being cynical and “too cool for school” around the time of the first ‘Shrek’ and many studios are still clinging to that tired horse. It’s been over 15 years since DreamWorks tried to be the “anti-Disney” and even Disney started doing things that were “edgier.” Places like Disney, Pixar and Blue Sky have moved past that basic scenario to do a range of movies with different emotional tones. Other studios are still stuck in that early-2000s mindset of snarky adult references galore, body emission gags and “knowing” mockery of traditional 20th century animated family films. With a few notable exceptions, that model is just old and tired.
            Ill admit many Pixar films have tearjerker elements, but not all of them, and they almost all also have wonderful adventure and comedy elements as well. Toy Story 3 made us cry, but it also made us laugh and thrill and feel comforted as well. That’s been the case of all the better Pixar films, even recent ones.

          • Bo Man

            That was problem with the emoji movie to cynical and emotionless great point

      • Quiubo

        Not getting emotional after seeing Coco is like not getting scared with one of the Paranormal Activity films, of course it can happen, but if you let just a sliver of the film’s intent get through, you’ll get the full effect.

  • Split Loafer

    About Mexico’s animation industry, it must be said that Netflix actually financed one of my favorite Mexican animation projects, the series “Las Leyendas”. I hope, that the other competing streaming services also support Mexican animation.

  • Inkan1969

    I was wondering about this result. This is a movie that is allegedly portraying Mexican culture. I wanted to see how actual Mexicans receive the movie. Looks like they approve.

    • winnner

      You can tell the team did an amazing, deep and specially respectful research of the real mexican. That is why most of the people that are seeing it and embracing it are over 30 years old (not just kids) I can tell they spent many days in Mexican families homes, dining with them, dancing with them, eating with them in at least 8 different states. For the last year and a half we have been hearing a lot of crap from Trump, and this film is a fare take on Mexican culture without cheap cliches. Cheers for the Pixar team.

    • Gustavo Arias Méndez

      Mexican here, from Michoacán in fact, they did a very good job portraying the Mexican culture (there is a lot more in Mexico than Mexico City) they did it better than any movie (mexican or otherwise) I have ever seen.

  • My Name is Rio

    Is it me or the comments are highly biased towards an “emotional adventure” and nothing more?

    Are we forgetting the commoditization of this Mexican date, and what Disney tried to pull like never happen? Are we forgetting that everything has been put on Lee and not on Adrian like he is a second banana or something?

    Or are we waiting for somebody’s cue to denounce what is really wrong in all this like what happened with Serkis after being a jerk and a pariah, getting pardoned by the one sided media machine to then burn him at the stake again?

    At least Real FX didn’t hide all the facts about Jorge and kept his vision in place without too much drama and marketing BS. But then Disney came along and did their thing because “it worked for somebody else” (like always), remembering Latinos existed and they have cash to spend in the process?

    Give me a break will ya!

    • Strong Enough

      what the heck are you talking about.

      • Jorge Ferretiz


      • Christian Alejandro Gutierrez

        It’s a mystery or signs of our times.

    • Dan Vfx

      Book of Life was not that great… they tried to put the day of the death theme but with toreros… really?? had high hope for that movie but i got bored.. on the other side.. coco shows that clearly a great research about the tradition was made….

      • Mario Bros

        Dude The Book of Life was made by a full mexican guy. He has dedicated his entire career to the exploration of a wide range of facets of the mexican culture.
        I mean, you can say a lot of things about Jorge R. Gutierrez and the movie itself, but you can’t say he didn’t do the research.

        • Bo Man

          Seriously to say that about Book of Life is Ludicrous

        • Split Loafer

          After you see Coco maybe you’ll see the levels of research. Book of Life shows you the splashier side of the Día de los Muertos (pretty much what Spectre did as well), but the story is an epic not much related to the holiday. Yet, Coco is very intimate, not only do the visuals come from the celebration (just as BoL did), but the plot is completely based on the intricacies of what the Día de los Muertos is about, what it means, and what the structure of a Mexican family is. This last point you’ll learn in the very stylish first five minutes of the film.

          Hope you enjoy the picture, it is also a very entertaining time at the movies.

      • William Bradford

        Well the issue with that film for me was not cultural authenticity: It was that they tried to cram toooo many story elements into it. The narration to the troubled school kids, the love triangle, the family rebellion, the gods relationship….

        • Bo Man

          Hm I’ll need to rewatch it but when I just saw the trailer over again definitely made me have some feelings. Seemed very authentic to hispanic culture from my P.O.V. And I loved that they were willing to take risks. Characters that are goofy or unusual looking. There tends to be many similarities of design in some 3D movies and I felt like book of Life was so unique and out of the box refreshing from the usual lot!

          • William Bradford

            Yes yes, visually it was bold and gorgeous, no criticism there. As the authenticity I can’t say one way or the other (Though some of my Mexican coworkers had some thoughts). The basic plot however is where I had issues, overstuffed and did leave enough time to invest in any of the many stories it was trying to tell at once; that comes before visuals or even authenticity at the end of the day.

          • Split Loafer

            Here lies the problem: “very authentic to hispanic culture”. That’s the magic of Coco, is not only latino and hispanic, it’s uniquely Mexican. It’s like saying that Lilo & Stich is authentically American. It IS, but it’s also uniquely Hawaiian.

            When the Book of Life came out it was celebrated because there wasn’t a major Día de los Muertos movie, but after watching Coco, the latter feels on another level. What has impressed people the most is the family dynamic presented. Quite unique.

            I just saw The Big Sick, and it’s a rom-com, with a twist in there, but the portrayal of the Pakistani family is what makes it stand out. It feels relatable yet unique. Kind of what I felt with Coco.

    • Split Loafer

      I always try to separate what the artists in this big studios are doing from the corporate side of it. I would lose a lot of valuable contributions otherwise. And trying to copyright “Day of the Dead” was horrible, but also looks like the idea of a junior executive starting his blood-thirsty Hollywood career.

      What Unkrich & Molina have captured feels true to us Mexicans. From the matriarch structure of the many generations involved to how spatially this town is built, how the Rivera family is the odd family in town. Even chosing the family to be shoemakers, based on the saying “Zapatero a tus zapatos” (shoemaker to your shoes) meaning “Don’t get distracted”, which is exactly what Miguel’s family is telling him to do. *Soccer jerseys are lit. And that’s only on the living side.

      If anything it seems a bit broad in its inclusion of music from ALL of Mexico including Ranchero, Banda, Mariachi, Son Jarocho, Boleros up to Techno-Cumbia. It has many “cameos” of historical artists mostly only Mexicans would recognize. The old movie representation looks just like Pedro Infante movies. And even negatives like when you see Ernesto de la Cruz mansion, is just how a Mexican star all Hollywood-ed up would build his house in Los Angeles. (Luis Miguel had a house like that on Sunset Blvd.) The inclusion of alebrijes does seem a bit much, because there is already so much going on.

      Frida Kahlo is a fantastic character, her bits are my favorite parts. Full on avant-garde Pixar. Choosing the main aesthetic of the Dead World entrance to be pre-Revolution French style again beats true as the last progressive push of Mexico into catching up with the rest of the world. Of course progress of the few in the early 1900’s meant poverty to the many. There are hints and clear representation of wealth disparity, but not as socially poignant, since currency here is rememberance.

      Comparing it to Book of Life, that movie looked like the tourist version of the Day of the Dead, adding gods and goddesses to the proceedings, making it an epic battle and romance. Coco goes the other way, if Day of the Dead is a solemn remembrance of the departed, then the crux is about this kid being irreverent towards the celebration. The logistics of the movie are directly related to how altars are constructed for the holiday.

      Anyway, Coco cuts deep, and flourishes.

  • Karla Sánchez

    As a Mexican who year after year celebrated the Day of the Dead and awaited the return of my loved ones, I must say that I felt closely identified with the movie, the importance of the family beyond all and that we all have a Coco, all that is the success of the film here in Mexico. I will not say more, I hope you see it, so you have a look at why we Mexicans have this special bond with death

  • Keith Blackmore

    Jorge Gutierrez (BOOK OF LIFE) introduced and interviewed Ana Ramiez (COCO) at the SPARK Animation Festival 2017. He had great acclaim for COCO. As he said, “Any film that supports Mexican culture and animation, I’m for it!” Picture speaks 100 words.

  • Keith Blackmore Jorge Gutierrez (BOOK OF LIFE) introduced and interviewed Ana Ramirez (COCO) at Vancouver’s SPARK Animation Festival 2017. He had great acclaim for COCO. As he said, “Any film that supports Mexican culture and animation, I’m for it!” Picture speaks 100 words.

  • Split Loafer

    After my second viewing of Coco, I found that there is a very bold plotline if you switch the characters to Walt Disney and Ub Iwerks.

  • Split Loafer

    From Forbes: “Pixar’s Coco has already earned $41.4 million in Mexico, so that’s more good news for the Mouse House.” That seems good.

  • Quiubo

    The Book of Life went big, Coco goes deep.

  • Quiubo

    Another brilliant part of COCO is that since the story spans for 5 generations, it is a showcase of Mexican clothes throughout the 20th century.

    From the more elegant 1920′s dresses, to the colorful rebozos and huipiles from the turn of the century to this day. Up to bright bordertown blouses, dapper dandies, sports jerseys, traditional aprons and modern hoodies.