Logophobia Logophobia


A few years ago I was discussing childhood fears with a couple friends. One of the fears, which I did not share, was that of animated corporate logos – specifically, the five-second company IDs tagged at the end of old TV shows. As time went on, I’d heard of others who shared this “logo-phobia”. In fact, there are now several websites and You Tube videos devoted to this particular fear.

Now a documentary filmmaker is creating a film about the scariest corporate symbol in history: The 1964 Screen Gems logo, aka The S From Hell. “Built around interviews with survivors still traumatized from viewing the logo after shows like Bewitched or The Monkees, the film brings their stories to life with animation, found footage, and reenactments.” Strange but true – here’s the trailer:

(Thanks, Keri Maijala)

  • MissouriSteve

    Creepy as the logo was, the accompanying music was even creepier.

  • my little brother used to hide and cover his ears whenever the THX sound and logo came on, so naturally we older siblings would replay it and replay it to tease him…

  • Put me in the other camp- A show’s just not complete until you see a badass production logo or vanity card at the end! I have sadly spent hours watching different end logos on Youtube.

    This looks hilarious!

  • Rob

    Who else initially thought “why would someone be afraid of logs”?

  • aj

    The creepiest Logo of all time was the United Artist Logo that was used appeard at the beginning of every UA film. That sent Shivers up my spane as a kid.

  • Donomator

    In my mind, the creepiest logos ever conceived are the animated pre-2000 “Feature Presentation” logos seen on Disney videocasettes. Here are some videos that illustrate what I am talking about: http://www.youtube.com/watch?v=a_hdxK4TE6U&feature=related

  • Jesse Wagstaff

    The Walt Disney Home Video “neon mickey” intro used to scare the hell out of me as a kid. Came after a bunch of silent FBI warnings. It was even worse when the volume would be turned up too high. http://www.youtube.com/watch?v=n8fqJM7tiZA

  • In the future everyone will have a phobia, custom invented for them.

  • I admit it! I was afraid of the MGM lion. So whenever T&J was I, I needed to mute that ROAR!

  • wasn’t made for these times

    Never understood what is so “creepy” or scary about about these logos. They’re one of the few sweet things in life that made the otherwise insufferable ’90s worth turning on the TV for.

  • FP

    I lived for logos. Old ones make me warm and nostalgic. Even when I read a comic book all the way through a show, I would look up to see the end logo. I have spent too much time watching logos-only clips on YouTube and archive.org. I repeat the question posted above: Why would anyone fear these wonderful things? Old logos are great (1960s Screen Gems) and new logos (2000s Bad Robot) are great.

    The backdrop on the Larry King show looks sort of like the old Viacom syndicated movie logo.

  • J Lee

    I actually get ticked off nowadays when a classic show ends up in syndication or on DVD without the classic end logo attached.

    But ripping off the closing or opening titles off a film or TV show to put on a ‘new’ logo giving the current owner credit for a product made in some cases 40-50 years earlier is a long-standing tradition in Hollywood, like a dog or cat peeing over some rival’s scent to mark their spot. So the UM&M or Guild Film logos of the 1950s were annoying to watch on classic theatrical cartoons, in the same way it’s annoying to see a CBS/Paramount or Sony Pictures logo pop up today on a 40-year old TV show in place of the original end studio title.

  • Mesterius

    Okay, whether the music nor the look of the logo is the creepiest part here… the creepiest part is that someone actually did a documentary about it :P

    Still curious about seeing the documentary, though.

  • dr. giraud

    I thought people were kidding about this phobia when I first found the “s from hell” clips on YouTube. Screen Gems never scared me, nor the Viacom “v of doom.”

    Of course, I was there obsessive looking for the various iterations (theatrical, TV, cartoon) of the Warner Bros.-Seven Arts logo. Because I dig it.

  • It’s funny to see my “ITC” logo up there. It was all hand drawn and bottom lit, very scary for many of todays digital animators. Thunderbirds are GO!

  • doug holverson

    I’ll make a couple of WAGs here.

    WAG#1: The Screen Gems logo kind of looks like of a unnatural staring cyclops eye.

    Wag#2: All the good subjects for documentaries have been taken.

    For scary and animated, how about Synchrovox(sp?)? Fortunately, it’s before my time, but I’ve seen at least one tough guy make a beer soaked confession about how much that creeped them out as a kid.

  • ron

    The older “bars and stars” Screen Gems logo scared me more. It looked really old to me, even though I must have been viewing it only a couple of years after its ’63-’65 run.

  • Trevor

    That’s really weird. I never knew so many people would be afraid of that. I guess it’s because of how synthesized and robotic they seemed in a world not as saturated with it today.

    Here’s a music video on this topic, not for those fearful of flying logos

  • Chris Sobieniak

    “In the future everyone will have a phobia, custom invented for them.”

    Seems to be shaping up that way! I think though I’m in Ian J’s camp at appreciating these production logos anyway, though I can remember early one perhaps being a tad scared of a few anyway due to the visual/audible cues others have pointed out (but then again, I was only 5 years old). The first I ever saw the “S from Hell” was from repeats of the final season or so of The Donna Reed Show that aired on Nick at Nite in the 80’s, and even then it didn’t have an impact on me the way it had for others.

    I would give this trailer points for the alternate closing credits to the Flintstones from the last season (which I remember vividly thinking, “Where was that from?”).

  • I became creeped out when I learned that the CBS logo was called the CBS eye. It’s an EYE!

  • Dock Miles

    The only logo-ish thing that struck me as wacky/creepy on old TV was right at the “End of the Broadcast Day” when they’d play a lame National Anthem (sometimes in a crappy, scratchy version) and then the nutso TEST PATTERN would come on —


    — complete with endless roaring “snow” sound or a high-pitched drone. Straight from the Twilight Zone, I say.

  • top cat james

    I always found the Rankin Bass logo music to be somewhat unsettling as a young ‘un:


  • sporridge

    Even as a sprout, the Screen Gems “S from Hell” didn’t faze me much; reminded me of paper rolls for some reason, and I *ahem* dug the synthesizer snippet.

    On the other hand, what were the powers that be at Screen Gems thinking when they did the “dancing sticks and flashing lights” tag? Was this some abstract form of rendering spotlights and a curtain?

  • droosan

    If it weren’t for the fact that there are so many links, and links from those links to similar sites .. I would swear this was some sort of ‘Onion’-style spoof doc.

    I can honestly say I’ve never been afraid of any ID logo in my life .. nor have I ever encountered anyone who exhibited such a fear during the past 40 years.

    It seems there ARE new things under the sun, from time to time.

  • Marvin

    Screen Gems was intent on using the most modern looking logos in that time period. They should have gone retro and used the 1933 Columbia logo with the hand drawn animated torch effects cycle. That thing would have terrified small children.

  • Andre

    Logos didn’t scare me as a kid. Animated public service announcements did. especially the ones for the AMA and other medical groups from the 1060’s. I used to run from the living room screaming!

  • Marbles

    This is why I love the Internet. Without it, how on earth would people have EVER found out they have things like this in common?

    I always loved logos as a kid and still fixate on them, but even though a lot of things used to scare me, most logos weren’t among them. I don’t see what’s terrifying about the S From Hell. Sure, it IS a bit ominous, but I don’t think it would have terrified me. On the other hand, I definitely can understand why the V of Doom would have scared a lot of kids. THAT’S a mean mofo of a V.

    The only two logos I can think of that scared me were Kartes Video Communications, which released many of the Peanuts videos during the 80s, and the rotating “UA” United Artists logo from the early 80s (seen on all those “Viddy-Oh! For Kids!” VHS releases of pre-’48 Warner cartoons)

    That UA had terrifyingly ominous piano music. Put that together with the darkness, and it’s nightmare fuel. As for Kartes, it’s not so much scary as just cold, sad, ugly, bleak, lonely and depressing. And there’s one thing about it that makes your eyes pop. Check it out fer yerself on YouTube. It’s hard to see in the dark upload, but I assure you, at one point there are several rows of “KKK”. (“K” being for “Kartes”) Um…AWKward. Who on earth approved that?!

    To Jerry:

    I think the reason you don’t share this fear with these people is that you didn’t grow up in an era where logos on TV were very in-your-face and aggressive. Even though the S and the V are from the 70s, at no point was the aggressiveness more prevalent than the 80s, when I was a runt. People were running wild showing off with early CG, so everything was very loud and bold. The DIC vortex, the flashing gold Ruby-Spears, the purple LBS Communications….I could go on all day. XD

  • Oh, don’t get me wrong, I love ending company logos (though opening company logos in movies are much cooler, my all-time favorite being Toho Company, Ltd.’s “TohoScope” logo)!

    But the scariest one for me, by far, is the classic 20th Century Fox logo! (The 50s-80s version.) On the big or small screen. As a kid, I always thought it looked like a static giant robot monster towering the night sky, with that slanted “0” looking down at me like a huge eye. And that loud, thundering fanfare, like its disembodied roar! *shudders*

    I also think the late 60s/early 70s Hanna-Barbera logo (2 versions; the “red & blue line” version and the “orange/yellow” version) was pretty creepy, too! Those tingling chimes! And the second logo looked like a strange, bright orange wall was crashing into me from the gloom! The version from the 1966 JACK AND THE BEANSTALK special wasn’t too bad, though.

  • for me, it was the “V of Doom”

    The old Screen Gems logo didn’t really give me nightmares.

  • Mick Collins

    Far from being scared of the Screen Gems logo, I used to WAIT for it at the end of shows. Something about the audio on our old Sylvania used to make those tones vibrate my collarbones, and it always felt so cool…

    I saw the “dancing bars” logo on TV once ever, at the end of an episode of The Flintstones, in the mid-80s, after I’d gotten into graphic design. I thought it was the coolest thing I’d ever seen. As years went by without ever seeing it again, I was beginning to think I’d hallucinated it until the advent of YouTube.

    @John Paul Cassidy: Indeed, the TohoScope logo IS one of the coolest ever.

  • Isaac

    Must be the black background and ominous music combined sharp geometric shapes appearing out of nothing. Creepy.

  • Anthony C.

    Wow, I’m kind of surprised at all the people with log-o-phobia.

    I happen to not have this phobia-I have nostalgic memories of Bumpers and Logos tied to the beginning and ends of cartoons/movies, and between commercial breaks (Starscream flying around to a short instrumental of the theme song for the win!)

    But I could see how something like the “neon-mickey” would freak someone out-hell it freaked me out just now watching it-mainly because of the long lasting afterimages. I think the closest thing to any “disturbing” logo I’ve ever seen are some of MTV’s earlier 90 bumpers.

  • I think the only logo that has really crapped me out as a kid and even brings back that fear today is that horrid Hanna Barbera Star. The sound it makes and the way it flies in and stops, auuuugh!

    That neon era of Disney home video intro were pretty haunting too.

  • Adrienne Jenkins

    Haha! I remember a lot of those old production company idents and logos used to scare me a little as a kid–not enough to look away though! They seemed magical, futuristic, and hip to me, like the groups of people who made TV shows must be pretty badass. Now, there are a lot fewer TV production companies, and everyone in TV seems like such wimps!

    Guess that’s why I can watch the DVNO music video:


    over and over…and over.

    But I get why they were scary. The harsh, ominous electronic music combined with the ominous-looking CG on dark backgrounds. They seem old yet cold and futuristic–like they’re from some kind of alternate cyberpunk universe.

  • cmd+v

    I was laughing at first but then I saw the VIACOM one and I remember that one always making me feel uneasy as a kid!

  • sporridge

    Just realized: the current incarnation of Screen Gems (theatrical) specializes in (drum roll…) horror movies! Coincidence… or… ?!?

    (Yes, the newly opened “Armored” gets filed more under action, the occasional exception.)

    Guess the SG blue-and-black “spinning” logo hasn’t been scaring as many viewers.

  • JP

    As far as show opening logos went, I was always frightened of the HBO Starship Intro – but I loved the CBS Special Presentation intro.
    There was just something extra special about catching your holiday animated specials “live” (no DVRs, DVDs in those days) and seeing that Special Presentation logo spin into place beforehand!

  • Keri

    I’m one of the people interviewed in this doc.

    I was terrified of this logo, and I was the kid who wasn’t scared of ANYTHING. To this day, I couldn’t tell you why it was so scary to me; I try to explain in the film, but it’s not something one can easily explain.

    I think when I was five I was just really sensitive to music/symbolism, and everything about this logo screamed, “NOT. RIGHT.”

    And I’ll echo Marbles’ sentiment, God bless the Internet. I really thought I was the only one with this phobia.

  • Greg Ehrbar

    I’m with those who looked forward to the corporate logos, even as a kid. The Rankin/Bass “twang.” The Hanna-Barbera xylophione gliss after “Josie and the Pussycats.” The King Features scrap paper before “Blondie” movies. “The Alvin Show’s” end title spelling of “Bagdasarian” to the tune of “M-I-S-S-I-S-S-I-P-P-I.” And how about the “pock-a-ta pock-a-ta pock-a-ta” CBS Special Presentation thingy (trivia: the music is from “Hawaii Five-O.”

    As a child, the Screen Gems logo was wondrous to me — and it was neat to see it on my Monkees and Flying Nun record albums.

    The animated logos seemed to lend an importance to the studios, a sense of presence and place. I miss them too when they are edited out. It’s like a signature that has been erased.

    On Saturday morning premiere day, it was always cool to see whether HB had a new animated logo, and if Filmation was getting one — which they finally did (four Filmations fuse into one, and later the name spelling itself with a sound effect). It was even cool on those rare occasions when HB or Filmation released films in theaters and you could see the logos in giant-size.

    And speaking of movies, remember when General Cinema used to have that “feature presentation” intro with the spinning film reel and the electronic keyboard and drum rhythm track?

  • Anne

    No one in there right mind could possibly be afraid of a logo! This has got to be a complete goof. I’m not buying it.

  • Kevin Wollenweber

    Actually, our house had just gotten a color TV when that familiar red and yellow “Big S” Screen Gems logo appeared at the tail end of the classic TV shows. I remember these with fondness and am always saddened, now, when they are cut upon video release. What do we have to do to make it known that true restoration means looking *EXACTLY* as they looked when folks were first introduced (and possibly freaked out) to them either in theaters or on TV? I understand this kind of phobia, though, in the sense that I watched sooo much TV when I was a kid that, when I went to sleep at night, my dreams were haunted by bits of TV animation with the familiar soundtrack playing at ear-splitting volume! During the day, the stuff did not effect me at all, but they were evil spectres of doom in fitfull nights of half-sleep! I don’t remember the candy bar being advertised, but it was an animated thing with a then familiar tag line that went something like “ooohh, you’re sssuch a GOOP!” The nightmare of the bits of animation following me and yowling out that line as if a TV were being turned on at top volume did scare the crap out of me and, eerily, for the next few days, the ad had seemingly disappeared from the airwaves; figure *THAT* one out! Maybe Steve Stanchfield can find this and include it on his second volume of animated TV commercials, eh?

  • Wow. I had never heard of this before, but I’d be a hypocrite if I judged anyone over it. My own thing as a littl’un was the animated interstitials on the Sonny and Cher show. Against a solid yellow background, a ball would come out, split in two, and a disembodied hand would reach in and pull out cartoon versions of the stars, while I ran screaming from the room.
    There are some stills of what I’m talking about at http://www.tvparty.com/sonnycher.html

  • These stories of scary logos have been on YouTube forever, and some of them are very hilarious. I never had what you’d call a logophobia, though PBS’ 1971 logo was one of few that did creep me out as a kid.

    Two parodies of the S logo:


  • Rob T.

    Though not a logo-phobe myself, I can kind of see why they might inspire fear in little kids. It’s not surprising that a young and inexperienced human being, confronted with a logo such as the “S from hell” –visually and sonically distinctive, but also abstract and hard to connect with familiar sensations or emotions–would, in the absence of pictorial or emotional cues (indeed, any purpose other than to drive an association with a particular company into the viewer’s brain), respond with fear to this brief, sensually intense blurb.

    That said, the percussion-driven semi-abstract animated weaving at the end of the old Burlington commercials (such as the otherwise light and silly ad here) always sort of creeped me out.

  • doug holverson

    If I was going to parody that logo I’d rig up a roll of toilet paper to simultaneously unroll from each side.

    Jeech, what’s the fuss?

  • The intro that you see at every IMAX movie is like these, only projected onto a giant dome. It would scare the hell out of a logophobe. They might not show it anymore, though. It’s been a while since I’ve been.

    I totally understand the fear. I was mildly creeped out by any VHS tape with muddy sound from the 80’s, but not that much. I had a lot of them, actually. Plenty of pub domain Terrytoons.

    Flying letters in space…

    I didn’t see this as a kid, but it’s a good example (even the kid’s creepy): http://www.youtube.com/watch?v=cEckVeYdBQI

  • I am absolutely fascinated, as I have NEVER heard of this!

    Afraid of a LOGO ?! Wow!

    I can’t wat to learn more about this, I am completed hooked.

    I can tell you, I’m not without my fears… haha But flying logos and iD’s was never one of em! Heck, I feel pretty brave, now! :)

    I can add that I always loved the music in the older post-show iD’s and logos. Something about the distortion and electronic vibe is so nostalgic for me. 1979, baby!

  • Chris Sobieniak

    I think, because of the way the internet is, we’ve began to notice these things more and more once people began to come out of the woodwork with these concerns and opinions. I had never heard of such Logo-phobias or certain obsessions people have towards it prior to this decade. Of course in the 90’s, the net was still mostly college guys and those with higher intellect ruling the roost. Once the platform became more affordable and user-friendly, the ‘beautiful people’ eventually popped through forums. blogs and other social networking venues. What was once something a person might only had thought of as a personal concern only to him/her ended up being share by others who had the experience too.

    This sort of thing might still seem new to some of us who perhaps only think a certain way, and it’s glad when we can come out of the open with such things we may had thought was only silly or unimportant. It might still only be an North American phenomenon itself, though one that might have repercussions elsewhere in the world depending on who it may effect as well.

    Liked that someone linked to the “Just for Kids” intro sequence, featuring the kid who’s dad owned the company (he just stuck his kid in there to remind us all of how terribly bad those tapes were duplicated so we had to know how to adjust the tracking controls on our machines).

  • Steven Burstein

    I think 60s logos like the Screen Gems one would just depress me.But I’m nostalgic for them now.The 70s ABC Movie of the Week opening depressed me as well, because I associated It with “Disease of the Week” movies.But, there was also the original Screen Gems Lady with the torch and fanfare tacked on to syndication prints of movies. Anybody else out there automatically think of the Stooges when that came on? For most young viewers, I’m sure It was the Stooges exclusive property.

  • Professor Expandopants

    “This has been a Filmways presentation dahling”! was one of the scariest. Made me run under the table and shiver.

  • Mike T

    I think I understand. When the mature, serious corporate logos are seen attached to bright, fun cartoons, it’s like eating a bowl of ice cream all the way to the bottom and then seeing a cold, dead eyeball staring up at you. Some were more appealing than others.
    I’d guess that kids who are unsettled by some TV logos would also jump behind the couch to hide from the opening titles from Doctor Who! How many people had a younger sibling like that?

  • doug holverson

    I wonder that in the near future, former toddlers of the ’90s and ’00s will tell horror stories of being scared of seeing a perfectly good logo being ruined by a big mean living lamp stomping on it….

  • Joe P

    As a child I was afraid of:

    1 The Soviets nuking us.

    2 A psychotic gym teacher I had.

    3 The Blockheads from the Gumby show.

    Afraid of logo’s? No.

  • L0rdM0nki

    William Gibson has a novel entitled Pattern Recognition in which the main character has a deep-seated fear of all forms of logos and labels.

    Her least favorite is the Michelin Man…

  • doug holverson

    Michelin Man is interesting because he vaguely looks like a stack of car tires from around 1911. Since cars and tires have changed, it becomes harder to figure out what he is. “Kinda looks like a buncha donuts for sumthin’…”

    Back when I was a kid, an adventure with the Herculoids or Shazan or their ilk when they met cyclopes would send me hiding behind the couch.

    Apparently traumatized me so much, that as an adult, I create all sort of one-eyed throwaway alien races to stick into Captain Saucer and InterStellar OverDrive.

  • Brandon

    How are any of these creepy or scary? (Even the ones people mentioned here) I have watched over a thousand logos, and none of them strike me as being so, I am sorry, but I just do not see it. I just do not.

  • I grew up watching these logos in the ’80s, and I liked them. No fear here.

    My girlfriend, however, is scared of the “tunnel” in the old Doctor Who intro.

  • Gunnar

    What a revelation to find out that I was not alone in my absolute fear as a child. Never talked about it till I saw this stuff. Both my brother and I were petrified of the the Screen Gems “dancing sticks” and the Columbia torch lady at the end of shows in the 60’s. I think I figured out why. First off, when watching straight up animation, we can relate to the characters and music because they are somewhat grounded in reality. As a 5 year old, seeing abstract images in motion, specifically created to draw attention to itself, moving in a ‘netherworld’ void over brash, surprising and abstracted music is both confusing, startling and ultimately scary, as it bears no relation to the preceding entertainment. What’s really odd is upon viewing it for the first time in years is that I still got a chill. Fear really gets imprinted in the brain at a young age.

  • And the music that went with that Screen Gems “torch” logo appended to the Three Stooges shorts was written by none other than Jack Shaindlin. What goes around…

    Scary logos are still around. http://www.youtube.com/watch?v=WqzCGZA7geY

  • The Doctor

    For me, it’s great seeing all of the old logo animations again, as it’s been many, many years since most of them have been shown.

    If you want some real nightmare fuel, tune in to Cartoon Network around 5:55 AM and you will be treated to this beauty:


    Personally, I love it. It’s not difficult to understand anybody finding it a bit ominous & creepy.

  • The Doctor

    For me, it’s great seeing all of the old logo animations again, as it’s been many, many years since most of them have been shown.

    If you want some real nightmare fuel, tune in to Cartoon Network around 5:55 AM and you will be treated to this beauty:


    Personally, I love it, though It’s not difficult to understand somebody finding it a bit ominous & creepy.

  • Anne

    People, people! Get a grip! This can’t possibly be real. If it is, how could any of you be able to even surf the web?!!! There are logos everywhere. How can you get past the Google logo? How could anyone here with logo phobia be able to post on this site? Afterall, Cartoon Brew has a logo at the top of this page, not to mention all the ads with logos!

    You woulbn’t be able to drive down the streeet. What about all the fast food cahins like McDonalds, Wendys and Burger King? They all have logos! Your car has a logo on the back of it. You couln’t drive past a billboard! People wearing clothing with logos would freak you out! What abot the Nike logo. Does that terrify you too?!!! Are you telling me you can’t look at shoes then? How do any of you watch movies? Every film ever made has a logo on it. Do you skip the credits? Are you terrified of the candy and soft drink that you’re drinking because they have logos on them? How do you go grocery shopping? The entire grocery store is filled with products that have logos on them! I can see it now. “Oh No! I can’t eat cereal because the Kellogg’s logo terrifies me!”

    This is as fake as fake can be!!!!

  • James E. Parten

    As a child, I was fascinated by the logos that appeared on old movies and television shows. Still am, to a degree. But yes, there were some that spooked me out, some of them to a considerable degree.

    Of course, it must be taken into account that I have had to live with a congenital visual impairment. So, what might not have spooked most folks might well have spooked me. In other cases, it was the audio that spooked me. That was not helped by a mother who insisted on having the television as loud as it would go, because of her partial deafness.

    Yes, the “S from Hell” did spook me somewhat. But there were logos that did a more effective job of giving me the heebie-jeebies.
    I was more spooked by William Goldin’s animated CBS eye logo, as it appeared on the end of many CBS shows. I still start when I see it on a DVD of some old CBS show. (In my memory, I have a musical cue attatched to it, but I may be conflating it with one of the fanfares used on the “Produced in association with the CBS Television Network” card. (Check out reruns of “The Twilight Zone”.)

    Another logo that I remember spooking me something fierce was the NTA Film Network logo used on the syndicated “TV Hour of Stars”, which was the dramas from “The 20th. Century-Fox Hour” with new wraparounds featuring actor John Conte. I have it in my memory, bu don’t know if I have it there accurately. I don’t think it’s on YouTube yet.

    Sometimes a show opening would do it to me. I remember being spooked by openings on “DuPont Cavalcade Theatre” and “General Electric Theatre”–so much so that I wold turn away from the screen in panic whenever a show sponsored by DuPont or GE would come on.

    Yet another spook-tacular logo for me was that for Terrytoons’ television shows–more for the audio than for the video. That door slam, that desceding blast of a penny-whistle, then noting while the light on that stage door kept blinking on and off. Around 1959, the powers that be decided to spice up the logos with some themes ripped bodily out of Philip Scheib scores, but the originals mae their comeback with 1965 and 1971 runs of “The Heckle and Jeckle Cartoon Show”.

    Network’s color signatures also provided occasional nightmare fuel for me, if for nobody else. ABC used three different fanfares for theircolor signature, and one of them–the one tat is not on Youtube at this moment–spooked me. So did CBS’s 1965-model electronic fanfare.

    I more recent years, DIC’s logo with kid’s bedroom and starry sky gave me some degree of the willies. However, it did serve the purpose of letting one and all know how the firm’s name was pronounced–that it was not three individual letters, but a discrete name.

    Wonder if somebody in the next generation is going to say he got spooked by the loud “O” found at the end of a “Jimmy Neutron” episode.

    I also wonder how I would have reacted to having the big WB shield zooming out of the clouds at me in a theater. Of would I have been spooked by hearing the RKO Radio morse-code coming out of a darkened theatre at me.

  • Anne

    James E. Parten,

    You must have a difficult time in movie theaters. How do get past the concession stand with all of the candy logos. Are you terrified when you unwrap your Snickers bar? Do you close your eyes so you won’t pass out from accidently catching a glimpse of the logo on your candy bar?

    I’m completely dumfounded on how you go through your daily life. There are logos everywhere you look! Don’t ever take a road trip because the billboards will traumatize you.

  • Hey Guys!

    This is Rodney Ascher, I’m the guy who made the film and I’m really fascinated to read everybody’s take on the subject! And Anne – you’re not the only person to suspect this is a hoax, but I’m afraid it’s not (though I suppose if it were, I’d be denying it too, so maybe my protest is meaningless!)

    Of course, what we’re talking about in the film, and I think on this board as well, is mostly a childhood phobia, and one that only applied to a small number of logos, particularly creepy robotic ones with ominous sound tracks.

  • Anne


    I’m still not buying it. Music or no music a logo is a logo. You couldn’t make it through life having a fear of logos. There are too many of them in the world. Everywhere you look. You’d be in a mental institution.

  • James E. Parten

    I did not say that I was spooked by ALL logos. Were that the case, I’d be the neurotic that you’d think I was by my comments!

    Movie and television studios seem to go out of their way NOT to spook people these days. After all, it’s bad for the bottom line! If a picture’s logo spooks somebody, they might not want to go to see future picures or television shows from that particular marque.

    Besides–more people are spooked by the content of the “Saw” pictures than by Twisted’s barded-wire-and-spike logo!

    And just because a person doesn’t particularly like dogs, that shouldn’t mean he’d be spooked by either Mack Sennett’s old puppy-dog yipping as he scampers through an arched opening in a flat, or by “Sit, Ubu, Sit. . . Good Dog!”

    There were MY experiences, and those of nobody else. As the more than five dozen responses to this subject show, people are spooked by different things. Some people are less susceptible to such spooking them others. You are going to have to accept that yourself.

  • David

    Being spooked by even a single logo sounds just plain nuts to me. I mean, really, the Screen Gems logo? Are you serious? It’s a logo! What do you think the logo is going to do to you? Jump out of the screen or movie poster and chase you with an axe?

    This is obviously a spoof. You can’t believe everything you read, ESPECIALLY on the internet.

  • Missy

    Guys, I wouldn’t be so quick to dismiss this as a hoax. I’d check out http://www.closinglogos.com/ if I were you.. on their Wiki Forum, hoards of people are frightened by the closing logos of television shows. Each individual listing in the Wiki entries even has a “scare factor”. There are several threads of people discussing the “scariest logos” for them, etc.

    I don’t think they mean logophobia as fear of logos themselves. You’re right, that’d be impossible, they’re everywhere. They mean it as something creepy and unsettling at the end of TV shows. The idea of something foreign, robotic and startling at the end of something you find joy in. Different strokes for different folks. I myself am not frightened by logos, though as a child I did find some unsettling and confusing, so I can understand the fear. I’ve been researching this stuff all night because I couldn’t believe it myself. It’s as real as can be, and pretty fascinating, too.

  • Missy

    As an addendum, here’s a specific link to people discussing what puts them off about closing logos: http://www.closinglogos.com/page/What+logo+scares+and/or+annoys+you%3F

  • Taylor Freakin’ Green

    Dear Anne,

    You’re a fucking prick, bitch.

    It’s a fear of only TELEVISION PRODUCTION LOGOS you stupid bitch.

    I’ve got it, too.

  • Delbert “Dellie Goose” Hutchinson

    I Was Scared Of Logos Like The 1959-65 Four Star Banner Jingle With And Without The Announcer,The Screen Gems Dancing Sticks Logo And Jingle As Well As The Screen Gems Dancing Sticks Announcer,The MGM Lion In Lion Wallpaper,The Revue-Universal Jingle. The Screen Gems 65-74 Jingle,The Big G Logo General Mills Trademark,The Bubbles On Lawrence Welk,Roger Ramjet,Your All American College Show Opening,The Children’s Doctor Logo,The Screen Gems Torch Lady With Announcer,Speed Racer,The Children’s Doctor Logos.,The John Gary Show Opening,The Kenner Bird,Many Years Ago I’m Still Scared Of The Big G General Mills Logo Today. I Was Scared Of The Kenner Bird. I Was Scared Of The Four Star Banner Jingle As A Kid With The Announcer Intoning Saying Filmed By Four Star And This Has Been A Four Star Production. As Well As Warp Speed Version Of The Jingle,The Screen Gems Dancing Sticks Jingle With Announcer Who Is Intoning A SCREEN GEMS PRESENTATION.

  • Taliah

    I’m scared shitless of the “Gracie Films” logo from the Simpsons, and the “Buena Vista Television” logo…its on the Honey, I shrunk the ids movies, bill nye the science guy, golden girls, ect. I’ve been this way since I was a little girl. I never thought there could be a name for it, I’m not crazy and I’m so relieved. I always had such a hard time explaining my phobia to people without then laughing at me.

    They always said I was just faking it, but my fear is real, I get start crying, I scream, I shake, I hyperventilate, and I get to scared to go anywhere by myself. I get traumatized for days when I see it. My fa i,y is used to turning off the tv to avoid me freaking out. I’m so glad I’m not crazy.

    Those two I listed are the only ones that cause me to panic, but I don’t like a few ther ones either, Warner Brothers, Paramount Pictures, Ect.

    Like, I’m gunna cry, I’m so relieved that I’m not the only one.