The world of television animation is changing drastically, mainly by the fact that new animated shows won’t appear on TV. Netflix announced a deal yesterday with DreamWorks Animation in which they will fund an original animated series based on the upcoming feature Turbo. The show will be stream on-demand on Netflix.
The Netflix/DreamWorks deal doesn’t appear to be a one-off experiment The NY Times reports that Amazon’s competing Prime Instant Video is developing five children’s shows of its own.
DreamWorks head Jeffrey Katzenberg, whose company still produces TV shows like Kung Fu Panda: Legends of Awesomeness and How to Train Your Dragon for traditional cable outlets, was careful to couch the announcement in a way that didn’t outright state the demise of TV. Katzenberg said that the deal is “part of the television revolution.”
But the Netflix/DreamWorks deal also represents a paradigm shift that upends the entire children’s television model. When Netflix debuted its live-action series House of Cards earlier this month, they offered the first season’s thirteen-episodes all at once. There is a chance that something similar will happen with the Turbo series.
A good analysis of what Netflix is doing can be found in this New Yorker piece, “Why Netflix’s The House of Cards Could Signal The Decline of Cable Television.
And more about the new Turbo series from the official release:
LOS ANGELES — Netflix and DreamWorks Animation will create the first ever Netflix Original Series for kids. Based on the highly-anticipated DreamWorks Animation movie Turbo, premiering in theaters this summer, the Netflix series Turbo: F.A.S.T. (Fast Action Stunt Team) debuts exclusively this December in the United States and across the globe in the 40 countries where Netflix offers its service.
“Families love Netflix, so creating an original series for kids was a natural for us. And we’re doing it in a big way by adapting Turbo, this year’s DreamWorks Animation summer tentpole movie,” said Ted Sarandos, Chief Content Officer of Netflix. “DreamWorks Animation has a long track record of creating incredibly successful characters and stories that delight people of all ages. We’re thrilled to add Turbo the series as well as all new DreamWorks Animation films, starting with their 2013 slate, to Netflix.”
“Netflix boasts one of the largest and fastest-growing audiences in kids television. They pioneered a new model for TV dramas with House of Cards, and now together, we’re doing the same thing with kids’ programming,” said DreamWorks Animation’s Chief Executive Officer, Jeffrey Katzenberg. “DreamWorks is thrilled to be part of the television revolution.”
Turbo’s pursuit of racing greatness continues in Turbo: F.A.S.T.: an episodic animated television series that picks up where the feature film leaves off. It showcases the world-traveling exploits of our snail hero and his tricked-out racing crew as they master outrageous new stunts and challenge any villain unlucky enough to cross their path.
In addition to the original TV series Turbo: F.A.S.T., new DreamWorks Animation feature titles will be made available for Netflix members in the U.S. to watch beginning with the studio’s 2013 film line-up