Dave Way directed this commercial, Light of Mine, another beauty from New Zealand animation collective Watermark - the same gang who produced the beautiful Greg Johnson I Got Candy video we mentioned a few weeks ago.

(Thanks, Dave Follett)

Noteworthy new book about The Simpsons—The Simpsons: An Uncensored, Unauthorized History by journalist John Ortved draws on eighty new interviews to create an oral history about the creation and day-to-day production of the show.

Ortved wrote an interesting article for The Daily Beast in which he talks about how Fox and James L. Brooks refused to cooperate with him for the book:

Brooks sent a letter to every current Simpsons employee, and all the former ones he thought mattered, asking them not to speak to me. The writers’ agents sent denial after denial for interview requests and eventually stopped responding altogether…There was one “D’oh!” in James L. Brooks and the Gracie Films master plan: Many people don’t like James L. Brooks. No one gets as successful as Brooks in Hollywood without making enemies, but people carry a special dislike for the man whose power and smart media control has managed to project an image of an avuncular, loveable neurotic for the better part of 50 years.”

Reviews of the book—Entertainment Weekly, NPR—have generally been positive, with the biggest complaint being that it falls apart towards the end. This is an almost inevitable byproduct of writing a book about a studio or show that is still in progress. David A. Price’s otherwise well-researched The Pixar Touch: The Making of a Company also suffered towards the end when it attempted to put newer Pixar efforts into context without the participation of key figures.

I’m still curious to read Ortved’s book for its documentation of the early years. No doubt, there will be many more histories of The Simpsons in the years to come. This is only the first, and it appears to be a solid start towards chronicling the most successful animated TV series of all time. If you’ve read the book, please share your thoughts in the comments. The book can be purchased on Amazon for the discounted price of $17.82.

This one’s for you. It’s in Klingon!

This piece of Klingon Propaganda is brought to you by Mark Farinas San Francisco based Bad Monkey Studios.

(Thanks, Patrick Lake)

(via Atom Films)

Jérémy Clapin’s Skhizein, a poignant short that grows on me every time I see it, is now available for online viewing. It’s also available for purchase in a limited edition of 500 dvds.

Since 2007, Vanessa Morrison has been President of Fox Animation Studios. Morrison started as an intern at 20th Century Fox fifteen years ago and climbed the ranks, eventually overseeing the live action Fat Albert and Garfield movies and the live-action-computer animated hybrid Alvin and the Chipmunks. Today she works with Blue Sky Studios and filmmakers like Wes Anderson to bring their animated features to the screen.

Each week, the L.A. Times profiles a different Southern California executive in their Weekend Business section. Yesterday, the Sunday Times ran this piece about who she is.

Imagi, an animation studio that thought it could compete with the big boys, has suffered a major blow after the abysmal opening of Astro Boy which debuted in 6th place with barely over $7 million. UPDATE: The actual opening weekend box office gross for Astro Boy was $6.7 million.

Hong Kong-based Imagi entered the animation industry with grand ideas, but little production know-how and the uninspiring idea of applying TV production models to CG animated features by preparing the pre-production in the US and animating the films in Asia where labor is cheap (well, cheaper, since Astro Boy still cost a ridiculous $65 million). The company’s first film, TMNT, debuted modestly with $54 million in 2007. Astro Boy will have difficulty matching even half of that figure.

Even more embarrassing, Astro Boy is a big flop in its home country of Japan, where it barely made it into the top ten on its opening weekend, and dropped out of the top 10 in its second week. Perhaps the lesson to be learned is that when you attempt to Westernize a distinctly foreign product, you end up alienating everybody. The more important lesson is that just because you’re basing a film around an existing property doesn’t guarantee a hit. The other part of the equation is that you also have to make a good film that people actually want to see. Then again, it also helps if the property you’re remaking isn’t an obscure mid-century relic that no normal human being under the age of 35 (and definitely no teenager) has heard of.

As readers may recall, Imagi was experiencing major financial difficulties late last year, which resulted in the loss of many of their top talents in the LA studio. They were given a temporary reprieve after Chinese investors stepped in at the last minute. The tradeoff, according to The Hollywood Reporter, was that the company had to revamp its production slate (Tusker was dropped), and begin searching for a “hero concept of Chinese origin” to produce as an upcoming feature. (Their next feature, Gatchaman, was already well into production, and is still slated to follow Astro Boy.) The Chinese are keeping Imagi on financial life support for the time being, but it’s becoming obvious that they lack the vision and passion for animation that results in films that audiences will pay to watch.

(Thanks, Uncle Wayne)