Swiss underwear and lingerie manufacturer Triumph created a two-minute CGI spoof of Disney musicals for its latest campaign to sell bras. “The perfect bra and Prince Charming have a lot in common,” the spot’s writer and director Tobias Fueter of Stories AG told Campaign. “Almost every woman dreams of finally finding the right one.”
“By transforming our model, Hannah [Ferguson], into a cartoon we are treading new ground and by doing so, we aim to create a compelling visual experience that captures the magical feeling of finding the right bra that transforms your life—‘the one,’” said Triumph’s head of brand marketing Eszter Szijarto.
