Swiss underwear and lingerie manufacturer Triumph created a two-minute CGI spoof of Disney musicals for its latest campaign to sell bras. “The perfect bra and Prince Charming have a lot in common,” the spot’s writer and director Tobias Fueter of Stories AG told Campaign. “Almost every woman dreams of finally finding the right one.”The Triumph spot is currently airing in UK, German and Italian TV markets. Mike Huber directed the animation at Paris-based Chez Eddy.
“By transforming our model, Hannah [Ferguson], into a cartoon we are treading new ground and by doing so, we aim to create a compelling visual experience that captures the magical feeling of finding the right bra that transforms your life—‘the one,’” said Triumph’s head of brand marketing Eszter Szijarto.