LONDON — Studio AKA completed a dazzling trailer sequence for the BBC as part of their Olympic Campaign 2012 coverage. The sequence depicts an impressionistic world rendered with nothing more than shimmering golden dots of light, and dramatically traversed by Olympic torchbearers.
Inspired by the striking 2012 Olympic torch design created by Barber Osgerby, RKCR/Y&R & Red Bee Media set STUDIO AKA a challenging brief to create a sequence that referenced the graphic signature of the torch as it is carried by the myriad of relay participants to the spot where the Games begin.
AKA director Kristian Andrews caught the tone perfectly by focusing his approach on the perforations in the torch design — wherein each of the 8,000 small cut-out circles represents the 8,000 people who will carry it on its journey around the UK — and proposed a stripped back aesthetic in which the flame particles of the Olympic Torch create a world in its entirety, reflecting a mood of excitement, and elation befitting the commencement of the games.
