After just four days of release, Mary and The Witch’s Flower has set the all-time box office record for a release by indie animation distributor GKIDS. The film has grossed $1.5 million since being released last Thursday.
The Hiromasa Yonebayashi-directed film, which marks the first release by Japan’s Studio Ponoc, has had an unconventional release pattern. On Thursday, the film had a special one-night screening in 573 theaters, done in partnership with Fathom Events. It grossing $1,167,431 from those screenings. The Thursday release included a bonus interview with Yonebayashi attached to the front of the film, as well as exclusive giveaways at select locations.
Then, for the Friday through Sunday period, Mary settled into a more traditional release pattern, screening in 161 theaters and earning $329,097.