Business

Indian Animation Studio Prana Acquires Bankrupt Rhythm & Hues

Variety is reporting that bankrupt American animation/visual effects studio Rhythm & Hues has been acquired at auction by Indian company Prana Studios. The Variety article mentions that Prana’s credits include Hoodwinked and Disney’s upcoming Planes.

Prana also created the animation for Koochie Koochie Hota Hai. The film, which its producer has described kinkily as a “love story between three dogs,” has been finished for over three years, but it is filled with so much amazing that it cannot be safely released into theaters without sending audiences into dangerous states of euphoria. In the meantime, Prana should spend some time getting their new Rhythm & Hues subsidiary up to speed on how to create mindbending computer-generated visuals. Rhythm & Hues’ days of sliding by with amateur hour Life of Pi graphics are over; they’ve got to step up their game if they want to impress on the sequel to Koochie Koochie Hota Hai.