Steel yourselves, Americans: Disney+ is getting its first price hike. Tomorrow, the monthly subscription cost will rise from $7 to $8, an increase of 14%.
An annual subscription will now cost $80, not $70. Meanwhile, the Disney+ bundle, which includes Disney+, Hulu, and ESPN+, is rising from $13 to $14; the ad-free version will cost $19. The price increase was first announced at Disney’s Investor Day in December.
Grumbling U.S. subscribers can take comfort from the fact that other territories have it worse. The price in Canada recently jumped by 33% from $9 to $12 (CAD). In the U.K., it went up by the same proportion, from £6 to £8. Europeans have seen their bills go from €7 to €9, an increase of 29%.