In the wake of Disney’s four-hour Investor Day presentation, two things are immediately clear. The company is not following Warner Bros. in smashing the theatrical window for all its 2021 releases. On the other hand, it is injecting some serious content into its streaming pipeline, realizing the aims of its recent restructuring.
Disney presented a hundred movies and shows across all its major brands, four fifths of which are heading to Disney+. The company is promising a theatrical release for some tentpoles, such as Pixar’s features. However, it is also exploring a version of the day-and-date model embraced by Warner Bros.: Raya and the Last Dragon, the latest from Walt Disney Animation Studios (WDAS), will come out simultaneously in theaters and on Disney+ (but for a premium, unlike Warner Bros.’s titles).
For context: Disney now has 137 million subscribers across all its streaming platforms, including 86.8 million on Disney+ (although 30% of those are Disney+ Hotstar subscribers). The House of Mouse gave a taster of its long-term strategy by announcing price hikes for Disney+, which in March will go from $6.99 to $7.99 in the U.S. and from €6.99 to €8.99 in Europe.