Short Pick Of The Day: ‘The Darkness That You Fear’ By Ruffmercy

Music video for The Chemical Brothers song “The Darkness That You Fear.”

Video by Ruffmercy (aka Russ Murphy), U.K., 2021.

Additional animation by Patch D. Keyes.

Director’s statement:

When I first heard the song I immediately connected with the theme and the overall positive vibe. New government rules for relaxing lockdown had been announced and combined with the sun shining, it left me feeling positive about the forthcoming summer. It also triggered a strong sense of nostalgia that led to me going back to look for visual inspiration from the period in time when I first discovered The Chemical Brothers in the mid ’90’s. The video combines archive rave footage from the mid to late 90’s with hand-painted Super 8 film textures and hand-drawn animation. I love using color to create chaos and evoke emotions and this was the perfect project to do that.

Credits
Label: UMG (on behalf of EMI)
Commissioner: Ailsa Robertson=
Production: My Accomplice
Director: Ruffmercy
Executive producer Jamie Clark
Producer: Richard Grewe
Additional animation: Patch D. Keyes
Editor: Charlie Reddie
Picture researcher: Susi Paz