What is the appropriate amount of time to wait before promoting the work of a studio that you destroyed?
The answer, if you’re Disney, is about six months.
Blue Sky Studios became a subsidiary of the Mouse in 2019, following Disney’s acquisition of 21st Century Fox assets. In April of this year, Disney officially shuttered the Greenwich, Connecticut-based Blue Sky, just a couple months after the closure was first announced.
This week, Disney started posting characters from Blue Sky’s flagship franchise, Ice Age, across its social media outlets, including Facebook, Instagram, and Twitter:
— Disney (@Disney) September 30, 2021
It’s a subtle reminder that they not only own the characters, but they’ll soon be releasing a new Ice Age feature on Disney+ – without Blue Sky’s involvement, of course. A teaser for the upcoming Ice Age: Adventures of Buck Wild is expected to be presented at Disney’s Investor Day event in November.
Blue Sky fans, however, still haven’t forgiven Disney for its unceremonious shutdown of Blue Sky, not to mention the cancellation of one of the studio’s most ambitious projects, Nimona, which was well into production at the time of studio closure. Here’s a sampling of how people are reacting to Disney’s promotion of Ice Age:
Remember how you shut down the studio that made them? https://t.co/fVElRyVHLr
— Liam Bones (@Bonesdrawstuff) October 1, 2021
It’s like when Horde Prime brags about serving foods from planets and cultures that he destroyed https://t.co/AggmHt8NkI
— *really cool trumpet solo* (@bootlgpineappl) October 1, 2021
y’all shut down the company responsible for ice age and then have the balls to post this shit https://t.co/2x2ZNvPQ73
— 👻 (@SPOOK1N) October 1, 2021
So why did you close down their animation studio & put hundreds of people out of a job in the middle of pandemic then? https://t.co/rfiynBJAtp
— (f)artist😏 (@geb1ssen) October 1, 2021
Disney is the kind of company to purchase studios, show no sympathy for the shutdown, causing tons out of jobs, and brag about earning their rights.
This is DISNEY, we're talking about. Ralph Breaks the Internet was already a sign of their corporate brag about owning everything. https://t.co/Q70o0oUajy
— The Critical 'Outside The Box' Thinking Critic (@ACriticalHuman) October 1, 2021
You shit down a animation studio and wave their crops in our faces,
thanks fuck you. https://t.co/GVw9JtTEaJ
— amanda the tv gal🆖 (@ajpena1020) October 1, 2021
They got some grade A balls to post stuff this after killing the studio that made them https://t.co/JHyVRUJGOa
— Ivan’s Shitpost highlights (@ivan_shitpost) October 1, 2021
Oh, wow! the Coolest cast being made by the studio you shut down! If you think about it Disney, you technically stole these! https://t.co/Atn2PdObcf
— BrandSpooky👻🦇 (@bkbriggs324) October 1, 2021
Holy Shit this is one of the coldest tweets I've ever seen https://t.co/9pbIvDjkdi
— 🐀ＴＳＶ🎃 (@tsvtherat) October 1, 2021
Disney showing off the cast of characters belonging to a studio they killed has the same energy as barbarians holding up the heads of their enemies as war trophies https://t.co/BlBgOtaLW8
— 💙TAY | NMH3 Brainrot💙 (@AlduinArts) October 1, 2021
You bastards shut down Blue Sky studios, and cost over 400 people their jobs https://t.co/TbddRuwdhd
— Kojot (@ItsFuckingKojot) October 2, 2021
Disney stop acting like you didn't shut down Blu sky! https://t.co/M0VeoF096H
— 🐺 Hodge 😋 (darn you Amazon!😡) (@joshuahodge06) October 1, 2021
You buy studios, kill them, and steal their characters. You're not imaginative, you're predators. You're creative parasites who suck all of the talent out of the world, and the only reason you get away with your bullshit is because you purchased people's childhoods. You're slime. https://t.co/Xl6l1DQszS
— Pirate Preston (@pirate_preston) September 30, 2021
Stop spitting on their grave https://t.co/HT8Cn4c0Ye pic.twitter.com/8ZLjoP0If7
— Burssty² (@SarahBurssty) September 30, 2021
YOU MOTHERFUCKERS SHUT DOWN A STUDIO https://t.co/mFyCtQLmAz pic.twitter.com/ADR0OKOJhL
— Tigerishspook5 #Crash4Smash 🎮⚔️💀🎃 (@TigerishSteam5) September 30, 2021
Disney shutting down Blue Sky and then using their characters and pretending they've always been Disney = 🤡 https://t.co/JwNiF2kT6f
— Iry. (@IryPixar) September 30, 2021
Aw man thanks for reminding us that you killed the studio https://t.co/v197JJoFYT
— In the Fall Bum 🍂 ☕️ (@SpoopyBum) October 1, 2021
YOU JUST BOUGHT IT. DON'T ACT LIKE YOU HAD ANY INVOLVEMENT IN IT YOU RATS https://t.co/slx96izcAD
— du ♡'s heloh 🎃 (@mlmtroy) October 1, 2021
Hey check out these characters we legally own created by a studio we killed. https://t.co/zzVU6T5XBb
— $pong3🅱️Ø🅱️ ThugpⱯntz (@SquidwardABitch) September 30, 2021
Remember, Disney erased an entire animation studio and 450 jobs out of existence just to brag about owning Ice Age. Let that fact sink in… https://t.co/EYIHwUk8vf
— Karl (Karlamon) 🇳🇿 (@Karlamon9) September 30, 2021
This is the equivalent of killing a dog that wasn't even yours and posting images saying "I miss it 😭" https://t.co/Dy0g23f91E
— 🎃Commodore 64. Aspid (spok)🎃 (@JAPA___________) October 2, 2021
You, uh… You're really pulling this, huh? While we're on the topic, how's about you finish that almost completed movie you have on hand? You know, from that studio that you've shut down, but are still willing to dig up Ice Age from said studio?#Nimona#SaveNimona https://t.co/OolNKcppRo pic.twitter.com/HoYnqxNMMH
— 💀 Gilbert Gravewalker 🪦 (@discord12395) September 30, 2021
You literally closed down the studio. https://t.co/1hNr8VjCLT
— 🎃Lantern🎃 10 days till! 🎉🎉 (@LanternLight13) October 1, 2021
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