Disney Veterans Aaron Blaise and Chuck Williams Launch “Art Story” Kickstarter

The Art Story Kickstarter is asking for $350,000 over 47 days. The campaign has raised nearly $17,000 in less than 24 hours, which puts it on a solid pace to achieve its goal. Blaise and Williams point out that the production of the film will need additional funding—in the tens of millions—and that the money they are raising will allow them to create a children’s storybook, script, development art and storyreel. The majority of the Kickstarter rewards, such as the children’s book, film pitch book and physical rewards will be honored even if the film doesn’t make it to production.

The Kickstarter rewards include all the usuals—development blog access, digital download of children’s storybook, T-shirts, posters—but also some unique items, such as a PDF of their film pitch book, the chance to sit in on a story meeting, and even a three-month apprenticeship to participate in the development of the film. They’ve set up the Kickstarter in a unique way that allows every backer to experience and participate in the development of an animated feature; even the $1 donation level lets backers make their voice heard in the development process by suggesting paintings they want to see in the film.