Want to pitch Netflix their first adult animated series? Former Disney CEO Michael Eisner beat you to it. His company, Tornante, has sold BoJack Horseman to the popular online streaming service. Last December Netflix launched its first children’s animated series, Turbo: F.A.S.T., but Eisner’s project will be their first attempt at animation for an older demographic.
Created by Raphael Bob-Waksberg, BoJack Horseman centers around a foul-mouthed, whisky-drinking horse who was once the star of a Nineties family sitcom called Horsin’ Around. Twelve episodes of the show, designed by illustrator Lisa Hanawalt, are currently being produced and animated out of ShadowMachine in Los Angeles.
“BoJack Horseman is a brutally funny and unique take on what can happen after pop stardom,” said Netflix chief content officer Ted Sarandos via press release. “Raphael has created an amazing set of characters voiced by some of the best comics and actors in the world. We’re delighted to be partnering with Michael Eisner in delivering BoJack exclusively to Netflix members around the world.”