Guru Studio Expands ‘True And The Rainbow Kingdom’ With YouTube Shorts, Roblox Fashion Drop

Guru Studio is expanding its hit preschool franchise True and the Rainbow Kingdom with two major launches: a new collection of True & You YouTube Shorts and a limited-edition Roblox fashion line inspired by the series’ colorful world. The multi-platform approach is one that more and more studios and distributors are pursuing with their IPs, as traditional distribution models no longer reach audiences in the various places they can be found.

With nearly 4 billion YouTube views and continued popularity on Netflix, where it ranked among the Top 10 Kids Titles by total views last year, True and the Rainbow Kingdom remains a global preschool favorite. The new True & You Shorts, set to debut early next year, will feature one-minute adventures designed for cross-platform viewing and “snackable” engagement, according to Guru.

Alongside the Shorts, Guru Studio is entering the hugely popular, and occasionally problematic, Roblox universe with a capsule of wearable UGC items co-created with Roblox fashion designer cSapphire, known for previous collaborations with Gucci, Forever21, Mango, and Wicked. The collection lets young fans style their avatars with outfits, accessories, and digital gear inspired by the show’s colorful aesthetic.

In a release, Frank Falcone, president and executive creative director at Guru Studio said:

The rollout of new YouTube Shorts and Roblox UGC underscores our continued investment in building TRUE as a franchise that lives across platforms, screen sizes, and play patterns. It’s incredible to see TRUE continue to shine as a leading preschool brand nearly ten years after launch.

Guru Studio, the award-winning company behind PAW Patrol, Sesame Street’s Mecha Builders, and Charlotte’s Web for HBO Max, continues to grow its creative slate while expanding True and the Rainbow Kingdom, which is based on artwork by FriendsWithYou and executive produced by Pharrell Williams.