Joining the streaming wars, Apple has announced its own content platform, Apple TV+, which will host original programming in an effort to compete with established streamers such as Netflix and Hulu.
On Monday, March 25, the tech company held an event to share details about Apple TV+ and the first slate of creators who will be involved in its current slate of content, a list that includes Steven Spielberg, Steve Carell, Oprah, and J.J. Abrams. Apple plans to spend $2 billion on original content to launch its new venture, which is expected to debut this fall. The company also created a video highlighting some of the storytellers behind their productions.
Apple TV+ will be an ad-free subscription service available in dozens of countries. It will be viewable both online and offline and include a download option (like Netflix already does).
